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The 3 best ways to use HubSpot chatbots on your website.

Posted by Ethan Fleming on Jun 7, 2018 12:01:47 PM

 

 

Customers prefer to contact businesses with chatbots

When visitors arrive on your website they’re often looking for a solution. Even with amazing marketing copy, some visitors will still leave before giving you any contact information to stay in touch with them. Chatbots offer an additional method for engaging with visitors and helps you connect with more potential customers.

According to Ubisend’s report, over 50% of customers would prefer to use a messenger application to speak with a business compared to phone or SMS.

In this article, you’ll learn how to use chatbots on three of the most important pages on your website. We’ll provide you with example prompts used by the most successful businesses, so you can learn what it takes to convert more of your website visitors into buyers.

 

Blog post pages: Tease content offers

You’ve spent a lot of time and money to create high value and relevant blog content, but many people will still click off of your website without subscribing or opting for a content offer. Getting contact information is crucial. When someone leaves your website it’s unlikely they’ll return and without that information you have no way of following up with them.

Chatbots can display content offers in a way that makes it intriguing for visitors to click and learn more. Once they’ve clicked, they’ll have the option to provide their email address in exchange for your content offers (or other offers). This kind of website chatbot will effectively work to generate additional leads your business might have lost otherwise.

 

Examples of prompts for blog post pages:

 

 

 

Once they click on a chatbot and indicate interest you can follow up with, “Great, what’s your email address so I can send that over to you?”

The goal of this bot is to get the email address while at the same time adding more value to your website visitors. From here, you can enroll them into a HubSpot workflow or automated email sequence to provide even more useful information. Nurtured prospects are about 20% more likely to turn into a sales opportunity.

 

Pricing, case study, or features page: Offer sales support

People who make it to the pricing page are likely very interested in your solutions. Visitors can get confused if they don’t understand your pricing structure or what’s included in your packages. If these questions go unanswered, the uncertainty can lead to people leaving the page without converting.

A chatbot can help save some of those leads by offering to address their concerns in a non-threatening and convenient way. The bot can also connect people with a sales professional. Below are some example prompts you can use.

 

Examples prompts for pricing and feature pages:

 

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Example follow-up script:

  1. Would you like to see what [your product] would look like for your business/person?
    • Yes
    • Not interested
  2. Sweet! Would you like to speak with a member of the sales team?
    • Schedule a Q&A
    • Schedule A Demo
    • No
  3. Ok great, I’ll send you a meeting invite, what is your email?
    • (Visitor enters email)

 

This gives the prospect the option to choose how they want to interact with the sales team. It also provides a reason for capturing the email address.

 

Homepage: Help visitors navigate your site

Websites can sometimes be time-consuming and difficult to navigate. This is especially true if your website navigation layout isn’t well optimized. If visitors don’t find the answer quickly it may cause them to get confused and possibly leave your site with a low chance of a return visit.

That’s why it’s important to use chatbots as a point of contact for answering questions. This is the same reason retails stores will have someone greet you and let you know they can answer your questions if you need help. When a customer does have a question, you can help address a concern and hopefully win the sale.

 

Examples prompts for the homepage:

 

 

 

 

 

Bonus: How to personalize chats with MQLs & SQLs

MQL (market qualified lead) and SQL (Sales qualified lead) is a type of lead that’s already been qualified. You can use more aggressive messenger prompts for qualified leads. You also have the advantage of using known contact properties to make the message more personal. This is a great strategy for turning highly engaged leads into customers.

Example prompts for qualified leads:

  • How much does [Company name] typically spend on [your product/service]?
  • 40% of (Industry) companies said [Important topic] is important this year. How are you going to address this at {Company name}?
  • Hey [Name], I noticed you bought [something they bought], you may benefit from [relevant upsell].

 

Learn to build your chatbot with 3 simple steps


Chatbots are a new and exciting technology that has big potential to increase the leads generated by your website. Like any innovative technology, early adopters will benefit the most.

So what are you waiting for?

Sign up for our free chatbot webinar to learn how to build your website chatbots in 3 easy steps.

You'll learn how to:

  1. Choose the right chatbot for your business website with one simple question
  2. Write your first conversation or message sequence fast
  3. Hand off your hot leads to sales people when prospects are ready to talk

 

 

 

 

 

 

 

Topics: Sales Enablement, sales and marketing alignment, Inbound, HubSpot Products, Chatbots

Keeping it in sync: how to plan your next HubSpot integration

Posted by Carrie Koos on Feb 24, 2017 11:30:00 AM

 

 

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In business, we all find ourselves looking for ways to be more productive and efficient as well as improve our collaboration with team members. This month, we had Austin HUG member, Nina Hendricks of TruJay Group present about HubSpot integrations and how they can help your team reach its goals. 

 

Trujay Group integrates and migrates data for businesses with the primary goal of making sure data is available when and where needed. They deliver quality integrations between all of the market leading systems and partner with Bedrock Data, Dell Boomi, Workato, and Scribe to automate ongoing data and product integration needs. 

 

In their presentation, Nina and her colleague Tyler McCombs share tips on when and why to consider using integrations for your business, best practices for implementing a new integration, and some interesting use cases they have seen with HubSpot integrations for inbound marketing and sales teams. 

 

 See their presentation below:

 

 

Save the date for these upcoming events!

March 23: “How to be a hero to your sales team” with David Weinhaus from HubSpot

April 20: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute

 

Join us at the next HubSpot User Group

 

If you're interested in sharing your expertise about inbound marketing, sales, or HubSpot that will help promote the mission of our group, please email Kelly for more information about presenting at an upcoming meeting.

 

Topics: Meetings, Meeting Recap, HubSpot Products, sales and marketing alignment

The Best of Inbound 2016 with HubSpot's Ari Plaut

Posted by Carrie Koos on Nov 21, 2016 9:30:00 AM

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Thanks to everyone who joined us for a special Austin HUG meet-up on the BEST of Inbound 2016 with special guest Ari Plaut, Product Marketing Manager at HubSpot!

Ari shared some of the latest HubSpot product releases from Inbound 2016 including the what, why, and how of Lead Flows. He also shared other great inbound marketing insights including lead generation tips, tricks, and tests to try.

Be sure to check out his presentation below:

 

Meet Ari, Product Marketing Manager at HubSpot

In his time at HubSpot, Ari has developed both a deep understanding of Hubspot's technical tool set and the know-how of what it takes to achieve sustained Inbound Marketing success. Ari started on HubSpot’s Support team, garnering an in-depth knowledge of the Hubspot tools while working with customers on the technical implementation elements of the Inbound Marketing process. From Support, he earned promotions to Team Lead and Enterprise Inbound Marketing Consultant. As Product Marketing Manager, Ari ensures the market success of the HubSpot platform.

When he's not helping others achieve success in inbound marketing, you may find Ari wearing a silly hat while booming out bass vocals, reminiscent of his time in Tufts Amalgamates, his collegiate a cappella group. Just ask him about it.

 

Inbound 2016 Contest Update

The Austin HubSpot User Group came in second place for the Inbound HUG contest with 53 Austin HUG members in Boston! Thanks to all who participated and helped us win our HubSpot swag bags! And a special thanks to everyone who joined us for Texas HUGs Happy Hour in Boston. It was great networking over chips, salsa, and margaritas while discussing all things Inbound. 

 

Inbound Workshops in 2017

We’ll be hosting some Inbound Marketing Workshops in early 2017. The topics will include content strategy, SEO, lead nurturing, the HubSpot platform, and more. This is great for new HubSpot users or marketing teams looking to develop their action plan for 2017.

If you’re interested in learning more, email Parker at parker@jaxzenmarketing.com

HUG Annual Survey 2016

Be on the look out for a survey we’ll be sending out in December. This is a great way for us to get feedback on HUG, share ideas with the group, and continue to make improvements to help you get the most out of HUG.  

 

Happy Holidays from your Austin HUG leaders, Jaxzen Marketing! We will not be meeting in December. See you in 2017!

 
Looking for a new team member?   Tell us about your job opening!
 

Topics: Inbound, Meeting Recap, HubSpot Products

HubSpot Integration Lightning Talks- September Recap

Posted by Carrie Koos on Oct 3, 2016 10:04:43 AM

 

 

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One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. At our September meetup, we had the chance to hear from our community about different things Austin marketers use to integrate into HubSpot to make their inbound marketing amazing! 

This month, we had a lightning-talk-style meetup. Our Austin HUG members had the opportunity to share about different services they've integrated into HubSpot to make their sales and marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more! Thanks to everyone who shared about their favorite HubSpot integration! Have a favorite integration for HubSpot? Tell us about it over in the Austin HUG Linkedin Group

See more in the presentation below:

 

Inbound Contest Update

The Austin HubSpot User Group is currenlty in third place for the Inbound Contest. While we're thrilled so many of you have registered for Inbound16 with our Austin HUG, we need more to get FIRST PRIZE!

If you've already registered but didn't use the code HUGAustin, email Kelly and let her know. If you haven't registered yet, do it! And use the code HUGAustin. And tell your friends to go to Inbound and use the code!

Topics: Meeting Recap, HubSpot Products

Master Workflows in HubSpot (March Meetup Recap)

Posted by Carrie Koos on Apr 6, 2016 11:30:00 AM

 

 

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For our March meetup, the Austin HubSpot User Group gathered to discuss a topic we could all use some help with and improve upon: workflows. Whether you're a HubSpot veteran or brand new to inbound marketing, your campaigns will benefit from utilizing workflows. 

 

Jaxzen Marketing Strategies presented workflow best practices and focused on three different strategies for using workflows and how to use them best.

 

Simply put, a workflow is an automated sequence of tasks that require a starting condition. You may use a workflow to send follow-ups emails after someone downloads an ebook or subscribes to your blog. Or maybe you use workflows based on certain dates and events. Workflows seem intimidating, but don't have to be too complicated. In fact, as we learned at the HUG meetup, the best workflows are the simplest.

 

Some questions we covered during the meeting include:

  • When should I use a workflow?
  • How do I move people further down the marketing funnel?
  • How do I use workflows to hand off leads to sales?
  • How can I integrate workflows into other marketing activities? 

The three main workflow strategies just about every marketer can use :

  • Lead Nurturing
  • Sales Hand-off
  • Event Management

To learn more about these workflows, check out the slide deck below. Be sure to save your seat for our next event!

 

 
Join us at the next HubSpot User Group

Topics: Meeting Recap, HubSpot Products