<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1885943951671421&amp;ev=PageView&amp;noscript=1">
Join us at the next HubSpot User Group

Elena Chow

Recent Posts

Inbound 2018 Recap: Product Design + Email Automation

Posted by Elena Chow on Oct 18, 2018 12:30:00 PM

 

 

october-2018-hug-blog-featured-image

October’s Hubspot User Group (HUG) meeting was jam-packed with exciting announcements and insights! Led by Hubspot’s Marketing Manager Tova Miller, and Product Designer Tram Dao, the duo shared their expertise, knowledge, and favorite new product featured from Inbound 2018. Ready for the recap?  Let’s get into it!

Here’s what we’ve learned:

Hubspot Video

If you haven’t heard, video is the future of media. Here are some noteworthy stats as exclaimed by our speakers:

Those are wild numbers! The power of video is here, and Hubspot responded. At Inbound 2018, Hubspot announced their new platform-wide video product called Hubspot Video. For more information, see the presentation or click here!

Product Design

Speaking of products, no great product is ever released without undergoing meticulous and sound approaches. Tram quoted Steve Blank,

“Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.”

Tram covers three experiments to run when testing your product ideas:

  • Imposter Judo
  • Wizard of Oz
  • High Hurdle

Check out their presentation below for a more in-depth look into their process.

Email Automation

At a marketing level, Tova walked us through a nurturing flow based on the strategy that gives people what they want, rather than assuming what they want.

From a workflow built in 2015, Tova and the marketing team explores the growth of a lead nurturing campaign that achieved an open rate of 67 percent and a click-through-rate of 61 percent by 2017. What changed?

“We decided that people were human. So we did something that was groundbreaking, remarkable and some might even say crazy.”

Curious? Check out the presentation posted below:

 

 

Q & A

How do you tell your videos are actually working?

Add a video to a landing page or blog post. When those videos start to get views a new "Views, and Viewer Retention" graphs will populate on the performance page for that given page or blog post.

Can you apply a workflow enrollment criteria based on percentage of video watched?

Unfortunately we can't do this. It's possible now with a paid Vidyard subscription.

Is it possible to embed Hubspot videos outside of Hubspot? If so, how do you  associate reporting with it?

Unfortunately we can't do this. It's possible now with a paid Vidyard subscription.

Vidyard vs. Hubspot video: How do you determine which package to get? What are the limits of each?

Our team is working on a blog post. Keep an eye out. Here's a good resource in the meantime: https://www.vidyard.com/hubspot-video-marketing/

Where can you place CTAs and forms within a marketing video? What's the roadmap for being able to put it anywhere in the video?

Today, pre and post roll only. We're working on more flexibility with CTAs + forms.

 

Reminders:

  • Did you enjoy the HUG meetup or have any ideas for the next one? Look out for an Austin HUG survey coming to your inbox and tell us your feedback, questions and suggestions.
  • Join our Facebook group, where we share tips and advice, post job openings and share insights with other HubSpot marketers in Austin.
  • Our next HUG meetup starts in 2019! Stay tuned in this space or on our HUG FB group for more information. Until then...happy holidays from the HUG team.

Topics: product design, email automation, Inbound

Chat about Chatbots with Michael Renahan

Posted by Elena Chow on Aug 13, 2018 12:00:00 PM

 

 

august-2018-hug-recap-image-1

With over four billion monthly active users on messaging apps, the message is clear. We don’t want to call or email anymore. People want instant answers to their questions, and businesses have to be ready 24/7. When customers don’t want to talk to salespeople or wait for answers, marketing and sales teams need to find a way to connect to people and deliver value at scale.

That’s the superpower of bots. 

In this month’s HUG, Michael Renahan from HubSpot explores the rise of messaging, and the role of chatbots to build authentic relationships with buyers.

Chatbots give the user exactly what they’re looking for, in places where people spend their time. This messaging can encourage scalable, one-on-one conversations between brands and consumers. Whether it’s checking shipment status, adjusting a reservation, or booking a flight, bots provide a solution when people need it the most.

Michael covers:

  • Why chatbots matter
  • Three ways to identify opportunities
  • Actionable ways to implement chatbots to your business

Check out Michael’s presentation to dive into the power of chatbots:

Reminders:

  • Did you enjoy the HUG meetup or have any ideas for the next one? Look out for an Austin HUG survey coming to your inbox to tell us your feedback, questions and suggestions.
  • Join our Facebook group, where we share tips and advice, post job openings and share insights with other HubSpot marketers in Austin.
  • Come out to our next meeting on October 11th, where we’ll be discussing the best of Inbound 2018! Stay updated in this space or on our HUG FB group.

Topics: Chatbots, Marketing, Sales, Meeting Recap

A Marketer's Guide to Sales Enablement with Kyle Jepson

Posted by Elena Chow on Apr 24, 2018 10:27:59 AM

 

april-2018-hug-recap-image

“If we transfuse a marketer’s expertise into a sales organization, that’s where magic happens”  Kyle Jepson

As marketers or salespeople, we’ve all come at odds with aligning both dimensions at some point. It’s often a notorious and complex relationship. To set marketing and sales teams up for success, it’s wise to take key steps and make sure a system is put in place for a consistent and seamless customer experience.

In this month’s HUG, Kyle Jepson from HubSpot taught us how to align marketing and sales together by defining a robust definition, having transparent accountability, developing sales-focused content and leveraging three kinds of strategic support. In his presentation, Kyle helped us explore beyond enablement to make marketing part of the sales’ solution.

Kyle covers:

  • 4 “Smarketing” insights
  • A Lead Qualification Matrix
  • A Content Matrix
  • Service-Level Agreement

Check out the presentation to get granular into the Marketer’s Guide to Sales Enablement:

Reminders:

  • Did you enjoy the HUG meetup or have any ideas for the next one? Look out for an Austin HUG survey coming to your inbox to tell us your feedback, questions and suggestions.
  • Join our Facebook group, where we share tips and advice, post job openings and share insights with other HubSpot marketers in Austin.
  • Come out to our next meeting on August 9th! Stay updated in this space or on our HUG FB group.

Topics: Sales Enablement, sales and marketing alignment, Meeting Recap