Marketing and sales alignment is a common problem businesses face. How do you achieve marketing and sales alignment goals for your business? Once you reach those goals, how do you maintain a healthy relationship betweens those teams in a growing company?
Adam Singh, Online Marketing Manager at ShipStation, has helped multiple companies work toward marketing and sales alignment. At this month's HubSpot User Group, Adam shared his experience and tips for implementing a marketing and sales alignment plan from what's he learned along the way.
Some tips Adam shared include:
Make a data dictionary
Conduct customer interviews
Check out the deck below for the full presentation!
Coming up next for the Austin HUG:
- Inbound2017 is September 25-28, 2017. See you in Boston!
- October HUG Meeting: The Best of Inbound on October 26, 2017 at the Flying Saucer