Join us at the next HubSpot User Group

How to be a Hero to Your Sales Team

Posted by Carrie Koos on Mar 24, 2017 1:56:35 PM

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This month, we had the extra special privilege of having HubSpot legend David Weinhaus join us for our HubSpot User Group to talk about sales enablement. If you're in marketing, you've probably heard the term, but not all of us actually know what it means. David, resident sales enablement expert, explains it this way:

 

Sales enablement is marketing helping sales do their jobs better through content, training, and analytics.  

 

David walked us through both sides of the relationship between marketing and sales and how we need each other to do our jobs well. Through some simple sales enablement solutions, we can provide valuable support to our sales teams.

 

Learn more in David's full presentation below:

 

Save the date for these upcoming HUG events!

 

HUG Meet-ups at the Flying Saucer:

  • April 27: “Facebook ads: your inbound program’s secret weapon” with Parker Short of Jaxzen Marketing
  • May 18: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute
  • June 22: Building your email list with Jenna Fortunato of JustUno

Special Half-Day Workshop Event: 

  • April 20: Pillar Content Creation Framework Workshop with HubSpot's Justin Champion (get tickets!)

 

Austin HubSpot User Group content workshop

 

Topics: sales and marketing alignment, Sales Enablement

Keeping it in sync: how to plan your next HubSpot integration

Posted by Carrie Koos on Feb 24, 2017 11:30:00 AM

 

 

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In business, we all find ourselves looking for ways to be more productive and efficient as well as improve our collaboration with team members. This month, we had Austin HUG member, Nina Hendricks of TruJay Group present about HubSpot integrations and how they can help your team reach its goals. 

 

Trujay Group integrates and migrates data for businesses with the primary goal of making sure data is available when and where needed. They deliver quality integrations between all of the market leading systems and partner with Bedrock Data, Dell Boomi, Workato, and Scribe to automate ongoing data and product integration needs. 

 

In their presentation, Nina and her colleague Tyler McCombs share tips on when and why to consider using integrations for your business, best practices for implementing a new integration, and some interesting use cases they have seen with HubSpot integrations for inbound marketing and sales teams. 

 

 See their presentation below:

 

 

Save the date for these upcoming events!

March 23: “How to be a hero to your sales team” with David Weinhaus from HubSpot

April 20: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute

 

Austin HubSpot User Group Events

 

If you're interested in sharing your expertise about inbound marketing, sales, or HubSpot that will help promote the mission of our group, please email Kelly for more information about presenting at an upcoming meeting.

 

Topics: Meetings, Meeting Recap, HubSpot Products, sales and marketing alignment

How to Get Sales & Marketing Working for the Same Team

Posted by Carrie Koos on Jun 20, 2016 3:50:55 PM

 

 

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Marketing. Sales. Two groups that can seem so close yet so far, far away.

Marketing is a bunch of creative weirdos living up in the clouds, says Sales. Sales is just after your money, says Marketing.

Where's the love, people?! It seems the folks over at ShipStation have found it.

For our June meetup, we had the privilege of learning from fellow Austin HUG members, Adam Singh and Cody DeArmond from ShipStation, a leading shipping and fulfillment software company. Adam and Cody shared some best practices they have learned on their own company's journey to acheive sales and marketing alignment.

At ShipStation, Adam is the Online Marketing Manager and Cody is the Manager of Trials & Acquisitions. Day to day, their goals may seem different, but they've worked hard to be sure at the end of it all, they're working together to reach a common goal to help their business succeed. And HubSpot has helped them do that.

Here are the four steps they took to align their Sales and Marketing teams:

  1. Standardize Funnel Stages
  2. Service-Level Agreement Implementation
  3. Daily/Monthly Reporting Dashboards
  4. Weekly/Monthly Sales and Marketing Meetings

Review their presentation below to learn more about their sales and marketing alignment process and how you can get sales and marketing working for the same team!

Additionally, ShipStation shared some valuable resources for your business to reach sales and marketing alignment, including some templates to help you get the process started. Get your resources below. 

 

 

Additional Sales & Marketing Alignment Resources from ShipStation:

 

Topics: Meetings, Meeting Recap, sales and marketing alignment, Marketing, Sales