Join us at the next HubSpot User Group

How to Build a Reliable Email List and Increase Sales

Posted by Carrie Koos on Jun 23, 2017 10:00:00 AM

june 2017 hug blog post.jpg

 

This month, at the Austin HUG meetup, guest speaker Jenna Fortunato of Justuno shared with us how to build a reliable email list and increse sales. Most businesses today spend a lot of money on brand awareness and acquistion. But when it comes time for conversions, companies aren't always looking to spend more money. Why spend all that money and effort on acquisition if you're not working on conversions? Jenna shared some tips and best practices for conversion rate optimization, and how using tools like HubSpot's Lead Flows can increase conversion rates on your website. 

 

See Jenna's full presentation deck here:

 

 

Austin HUG upcoming events:

  • No meeting in July. Enjoy some sweet Austin summertime!
  • August 24: How to Create Sales and Marketing Alignment with Adam Singh of ShipStation
  • September 25-28: Inbound Conference in Boston. In keeping with tradition, we will have an all-Texas HUG happy hour in Boston. Be on the lookout for more details coming soon!

 

Topics: Meeting Recap, Inbound, Email Marketing

How to Hire Top Inbound Marketing Talent

Posted by Carrie Koos on May 19, 2017 9:45:00 AM

 

 

may 2017_how to hire inbound talent (1).jpg

 

What's a top challenge for executing effective inbound campaigns? Technology, time, and budget may all come to mind, but there's a major road block to successful inbound campaigns that every company faces: finding (and keeping) the right talent.

 

This month, we had guest speaker Brad Voeller of Digital Creative Institute teach us how how to grow our inbound marketing teams by recruiting, hiring, and developing top inbound marketing talent. In his presentation, Brad went through the process to build an inbound recruiting funnel, rigorously vet candidates, and proactively develop key skills for your employees. 


Digital Creative Institute is a transformative 12-month digital marketing apprenticeship program. DCI focuses on giving recent college graduates the necessary skills to thrive in the workforce and providing local businesses in San Antonio and Austin with highly qualified and productive talent. Since the DCI team is already in HubSpot daily for marketing automation, they took advantage of its many functions and now utilize the software as an applicant tracking system too. 

 

Learn more about the hiring and training funnel and framework helping digital marketing teams grow with qualified, engaged talent. See Brad's presentation from the May 2017 HUG below:

 

 
 

Looking for great inbound marketing talent? Let us know!

Let us know about openings for inbound marketing or sales positions at your company. Complete the form on this page, and we will send the details to our Austin HUG community to help you find the talent you need. 

 

Win an Amazon Dot! 

Your attendance at the April, May, and June HubSpot User Group events enters you into our contest to win an Amazon Dot! With each attendance, your name is entered into the contest. We will draw a winner at the June HUG meeting on June 22, 2017. 
 

Topics: Meeting Recap, Inbound Hiring

Facebook Ads: Your Inbound Program's Secret Weapon

Posted by Carrie Koos on Apr 28, 2017 10:00:00 AM

facebook ads inbound hug.jpg

 

Ads: can they really be a part of an inbound marketing program? 

In this month's HubSpot User Group meeting, Parker Short of Jaxzen Marketing Strategies shed some light on how social advertising, particularly Facebook ads, fits into the inbound methodology and how you can use these ads to help engage customers at every stage of the buyer's journey. 

 

Learn more from Parker's presentation below:

  

Read more about using Facebook ads in your inbound marketing program:

 

Upcoming Events

  • May 18: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute
  • June 22: Building your email list with Jenna Fortunato of JustUno

Amazon Dot Contest

We’re giving away an Amazon Dot for some of our most regular attendees! You’ll be entered into the contest once for every meeting you attend between the April, May, and June HUG meetings. We’ll draw a name after the June meeting. See you there!

Austin HubSpot User Group Events

Topics: Meeting Recap, Inbound, Social Advertising

Keeping it in sync: how to plan your next HubSpot integration

Posted by Carrie Koos on Feb 24, 2017 11:30:00 AM

 

 

hug feb 2017.jpg

 

In business, we all find ourselves looking for ways to be more productive and efficient as well as improve our collaboration with team members. This month, we had Austin HUG member, Nina Hendricks of TruJay Group present about HubSpot integrations and how they can help your team reach its goals. 

 

Trujay Group integrates and migrates data for businesses with the primary goal of making sure data is available when and where needed. They deliver quality integrations between all of the market leading systems and partner with Bedrock Data, Dell Boomi, Workato, and Scribe to automate ongoing data and product integration needs. 

 

In their presentation, Nina and her colleague Tyler McCombs share tips on when and why to consider using integrations for your business, best practices for implementing a new integration, and some interesting use cases they have seen with HubSpot integrations for inbound marketing and sales teams. 

 

 See their presentation below:

 

 

Save the date for these upcoming events!

March 23: “How to be a hero to your sales team” with David Weinhaus from HubSpot

April 20: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute

 

Austin HubSpot User Group Events

 

If you're interested in sharing your expertise about inbound marketing, sales, or HubSpot that will help promote the mission of our group, please email Kelly for more information about presenting at an upcoming meeting.

 

Topics: Meetings, Meeting Recap, HubSpot Products, sales and marketing alignment

How to Recharge Your Content Strategy for 2017

Posted by Carrie Koos on Jan 27, 2017 11:15:00 AM

jan 2017 HUG (1).jpg

 

In the new year, we all want to set meaningful goals and make this year the year. If you're an inbound marketer who is always producing and promoting content, it can be easy to get caught in the rut of the same old content routine. This month, at the Austin HubSpot User Group meeting, we gathered with fellow inbound marketers in Austin to make a change in our lackluster content routines and give our content strategy a boost.

 

Improve and refine your inbound marketing content strategy in 2017

Parker Short from Jaxzen Marketing Strategies shared some key best practices to help group members reach their marketing goals this year and learn how to use HubSpot to help make that happen. In the presentation below, you will learn how to:

  • Create useful content.
  • Help your audience find you.
  • Set targets that help your marketing and sales teams reach their goals.
  • Measure the success of your marketing efforts.

In the meeting, Austin HUG members shared some of their company marketing goals for 2017, including increasing traffic, measuring the success of content, generating more leads, and adding more client-generated content to their content marketing calendar.  We also discussed some tools and best practices about how to set up your content strategy to help you reach those goals. (Pro tip: try using the calendar tool in HubSpot to view everything you have planned for the month including blog posts, emails, and social messages.)

 

Review the presentation below and let us know how you're going to recharge your content strategy in 2017! If you're looking for more about content strategy, be sure to check out HubSpot Academy's Content Marketing certification. 

 

 

Mark your calendars for these awesome upcoming HUG meetings!

  • February 23: "How to plan for your next HubSpot integration" with Nina Hendricks from Trujay
  • March 23: "How to be a hero to your sales team" with David Weinhaus from HubSpot
  • April 20: "How to recruit, hire, and develop top inbound talent" with Brad Voeller from Digital Creative Institute 

Interested in sharing at the Austin HUG? Get in touch with Kelly at Jaxzen Marketing

 

Want to join the conversation? Come see us in our LinkedIn group!

New Call-to-action

 

Topics: Meeting Recap, Content Offers, Marketing