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Join us at the next HubSpot User Group

How to Recharge Your Content Strategy for 2017

Posted by Carrie Koos on Jan 27, 2017 11:15:00 AM

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In the new year, we all want to set meaningful goals and make this year the year. If you're an inbound marketer who is always producing and promoting content, it can be easy to get caught in the rut of the same old content routine. This month, at the Austin HubSpot User Group meeting, we gathered with fellow inbound marketers in Austin to make a change in our lackluster content routines and give our content strategy a boost.

 

Improve and refine your inbound marketing content strategy in 2017

Parker Short from Jaxzen Marketing Strategies shared some key best practices to help group members reach their marketing goals this year and learn how to use HubSpot to help make that happen. In the presentation below, you will learn how to:

  • Create useful content.
  • Help your audience find you.
  • Set targets that help your marketing and sales teams reach their goals.
  • Measure the success of your marketing efforts.

In the meeting, Austin HUG members shared some of their company marketing goals for 2017, including increasing traffic, measuring the success of content, generating more leads, and adding more client-generated content to their content marketing calendar.  We also discussed some tools and best practices about how to set up your content strategy to help you reach those goals. (Pro tip: try using the calendar tool in HubSpot to view everything you have planned for the month including blog posts, emails, and social messages.)

 

Review the presentation below and let us know how you're going to recharge your content strategy in 2017! If you're looking for more about content strategy, be sure to check out HubSpot Academy's Content Marketing certification. 

 

 

Mark your calendars for these awesome upcoming HUG meetings!

  • February 23: "How to plan for your next HubSpot integration" with Nina Hendricks from Trujay
  • March 23: "How to be a hero to your sales team" with David Weinhaus from HubSpot
  • April 20: "How to recruit, hire, and develop top inbound talent" with Brad Voeller from Digital Creative Institute 

Interested in sharing at the Austin HUG? Get in touch with Kelly at Jaxzen Marketing

 

Want to join the conversation? Come see us in our LinkedIn group!

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Topics: Meeting Recap, Content Offers, Marketing

Take Your Landing Pages to the Next Level

Posted by Carrie Koos on Aug 29, 2016 12:00:00 PM

 

 

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An effective inbound marketing strategy requires pairing content and context for your users—and landing pages are an essential part of that strategy. As marketers, we know landing pages are important. The question is, are we taking advantage of everything we can to make them more effective?

At the August ATX HubSpot User Group, Parker Short of Jaxzen Marketing Strategies shared some of the most effective techniques on getting conversions with landing pages, thank you pages, progressive profiling, and more.

Looking primarily at the Convert and Close stages in the Inbound Methodology, we learned about the important steps to take landing pages to the next level:

  • Convert more visitors on a landing page.
  • Move leads through the funnel more quickly.
  • Hand leads off to sales with more information.
  • Celebrate! 

  Find out more about taking your landing pages to the next level in the presentation below:

Don't Forget: INBOUND 2016 Contest

Use the code HUGAustin to get $50 off your Inbound2016 registration and the ATXHUG could win!

  • If 10 members use the code: Win a copy of an Inbound influencer's book
  • If 20 members use the code: Win exclusive HUG-branded swag
  • Group with the most codes used: Entire user group gets access to reserved, up-front seating during all keynotes and INBOUND Rocks!

Already registered but didn't use the code? Email kelly@jaxzenmarketing.com 

 

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Topics: Meetings, Meeting Recap, Inbound, Marketing, Landing Pages

How to Get Sales & Marketing Working for the Same Team

Posted by Carrie Koos on Jun 20, 2016 3:50:55 PM

 

 

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Marketing. Sales. Two groups that can seem so close yet so far, far away.

Marketing is a bunch of creative weirdos living up in the clouds, says Sales. Sales is just after your money, says Marketing.

Where's the love, people?! It seems the folks over at ShipStation have found it.

For our June meetup, we had the privilege of learning from fellow Austin HUG members, Adam Singh and Cody DeArmond from ShipStation, a leading shipping and fulfillment software company. Adam and Cody shared some best practices they have learned on their own company's journey to acheive sales and marketing alignment.

At ShipStation, Adam is the Online Marketing Manager and Cody is the Manager of Trials & Acquisitions. Day to day, their goals may seem different, but they've worked hard to be sure at the end of it all, they're working together to reach a common goal to help their business succeed. And HubSpot has helped them do that.

Here are the four steps they took to align their Sales and Marketing teams:

  1. Standardize Funnel Stages
  2. Service-Level Agreement Implementation
  3. Daily/Monthly Reporting Dashboards
  4. Weekly/Monthly Sales and Marketing Meetings

Review their presentation below to learn more about their sales and marketing alignment process and how you can get sales and marketing working for the same team!

Additionally, ShipStation shared some valuable resources for your business to reach sales and marketing alignment, including some templates to help you get the process started. Get your resources below. 

 

 

Additional Sales & Marketing Alignment Resources from ShipStation:

 

Topics: Meetings, Meeting Recap, sales and marketing alignment, Marketing, Sales