What's a top challenge for executing effective inbound campaigns? Technology, time, and budget may all come to mind, but there's a major road block to successful inbound campaigns that every company faces: finding (and keeping) the right talent.
This month, we had guest speaker Brad Voeller of Digital Creative Institute teach us how how to grow our inbound marketing teams by recruiting, hiring, and developing top inbound marketing talent. In his presentation, Brad went through the process to build an inbound recruiting funnel, rigorously vet candidates, and proactively develop key skills for your employees.
Digital Creative Institute is a transformative 12-month digital marketing apprenticeship program. DCI focuses on giving recent college graduates the necessary skills to thrive in the workforce and providing local businesses in San Antonio and Austin with highly qualified and productive talent. Since the DCI team is already in HubSpot daily for marketing automation, they took advantage of its many functions and now utilize the software as an applicant tracking system too.
Learn more about the hiring and training funnel and framework helping digital marketing teams grow with qualified, engaged talent. See Brad's presentation from the May 2017 HUG below:
Looking for great inbound marketing talent? Let us know!
Let us know about openings for inbound marketing or sales positions at your company. Complete the form on this page, and we will send the details to our Austin HUG community to help you find the talent you need.