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How to use chatbots on 3 of your most important website pages.

Posted by Ethan Fleming on Jun 7, 2018 12:01:47 PM

 

 

Customers prefer to contact businesses with chatbots

When visitors arrive on your website they’re often looking for a solution. Even with amazing marketing copy, some visitors will still leave before giving you any contact information to stay in touch with them. Chatbots offer an additional method for engaging with visitors and helps you connect with more potential customers.

According to Ubisend’s report, over 50% of customers would prefer to use a messenger application to speak with a business compared to phone or SMS.

In this article, you’ll learn how to use chatbots on three of the most important pages on your website. We’ll provide you with example prompts used by the most successful businesses, so you can learn what it takes to convert more of your website visitors into buyers.

 

Blog post pages: Tease content offers

You’ve spent a lot of time and money to create high value and relevant blog content, but many people will still click off of your website without subscribing or opting for a content offer. Getting contact information is crucial. When someone leaves your website it’s unlikely they’ll return and without that information you have no way of following up with them.

Chatbots can display content offers in a way that makes it intriguing for visitors to click and learn more. Once they’ve clicked, they’ll have the option to provide their email address in exchange for your content offers (or other offers). This kind of website chatbot will effectively work to generate additional leads your business might have lost otherwise.

 

Examples of prompts for blog post pages:

 

 

 

Once they click on a chatbot and indicate interest you can follow up with, “Great, what’s your email address so I can send that over to you?”

The goal of this bot is to get the email address while at the same time adding more value to your website visitors. From here, you can enroll them into a HubSpot workflow or automated email sequence to provide even more useful information. Nurtured prospects are about 20% more likely to turn into a sales opportunity.

 

Pricing, case study, or features page: Offer sales support

People who make it to the pricing page are likely very interested in your solutions. Visitors can get confused if they don’t understand your pricing structure or what’s included in your packages. If these questions go unanswered, the uncertainty can lead to people leaving the page without converting.

A chatbot can help save some of those leads by offering to address their concerns in a non-threatening and convenient way. The bot can also connect people with a sales professional. Below are some example prompts you can use.

 

Examples prompts for pricing and feature pages:

 

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Example follow-up script:

  1. Would you like to see what [your product] would look like for your business/person?
    • Yes
    • Not interested
  2. Sweet! Would you like to speak with a member of the sales team?
    • Schedule a Q&A
    • Schedule A Demo
    • No
  3. Ok great, I’ll send you a meeting invite, what is your email?
    • (Visitor enters email)

 

This gives the prospect the option to choose how they want to interact with the sales team. It also provides a reason for capturing the email address.

 

Homepage: Help visitors navigate your site

Websites can sometimes be time-consuming and difficult to navigate. This is especially true if your website navigation layout isn’t well optimized. If visitors don’t find the answer quickly it may cause them to get confused and possibly leave your site with a low chance of a return visit.

That’s why it’s important to use chatbots as a point of contact for answering questions. This is the same reason retails stores will have someone greet you and let you know they can answer your questions if you need help. When a customer does have a question, you can help address a concern and hopefully win the sale.

 

Examples prompts for the homepage:

 

 

 

 

 

Bonus: How to personalize chats with MQLs & SQLs

MQL (market qualified lead) and SQL (Sales qualified lead) is a type of lead that’s already been qualified. You can use more aggressive messenger prompts for qualified leads. You also have the advantage of using known contact properties to make the message more personal. This is a great strategy for turning highly engaged leads into customers.

Example prompts for qualified leads:

  • How much does [Company name] typically spend on [your product/service]?
  • 40% of (Industry) companies said [Important topic] is important this year. How are you going to address this at {Company name}?
  • Hey [Name], I noticed you bought [something they bought], you may benefit from [relevant upsell].

 

Learn to build your chatbot with 3 simple steps


Chatbots are a new and exciting technology that has big potential to increase the leads generated by your website. Like any innovative technology, early adopters will benefit the most.

So what are you waiting for?

Sign up for our free chatbot webinar to learn how to build your website chatbots in 3 easy steps.

You'll learn how to:

  1. Choose the right chatbot for your business website with one simple question
  2. Write your first conversation or message sequence fast
  3. Hand off your hot leads to sales people when prospects are ready to talk

 

 

 

 

 

 

 

Topics: HubSpot Products, Inbound, sales and marketing alignment, Sales Enablement, Chatbots

How to Build a Reliable Email List and Increase Sales

Posted by Carrie Koos on Jun 23, 2017 10:00:00 AM

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This month, at the Austin HUG meetup, guest speaker Jenna Fortunato of Justuno shared with us how to build a reliable email list and increse sales. Most businesses today spend a lot of money on brand awareness and acquistion. But when it comes time for conversions, companies aren't always looking to spend more money. Why spend all that money and effort on acquisition if you're not working on conversions? Jenna shared some tips and best practices for conversion rate optimization, and how using tools like HubSpot's Lead Flows can increase conversion rates on your website. 

 

See Jenna's full presentation deck here:

 

 

Austin HUG upcoming events:

  • No meeting in July. Enjoy some sweet Austin summertime!
  • August 24: How to Create Sales and Marketing Alignment with Adam Singh of ShipStation
  • September 25-28: Inbound Conference in Boston. In keeping with tradition, we will have an all-Texas HUG happy hour in Boston. Be on the lookout for more details coming soon!

 

Topics: Meeting Recap, Inbound, Email Marketing

Facebook Ads: Your Inbound Program's Secret Weapon

Posted by Carrie Koos on Apr 28, 2017 10:00:00 AM

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Ads: can they really be a part of an inbound marketing program? 

In this month's HubSpot User Group meeting, Parker Short of Jaxzen Marketing Strategies shed some light on how social advertising, particularly Facebook ads, fits into the inbound methodology and how you can use these ads to help engage customers at every stage of the buyer's journey. 

 

Learn more from Parker's presentation below:

  

Read more about using Facebook ads in your inbound marketing program:

 

Upcoming Events

  • May 18: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute
  • June 22: Building your email list with Jenna Fortunato of JustUno

Amazon Dot Contest

We’re giving away an Amazon Dot for some of our most regular attendees! You’ll be entered into the contest once for every meeting you attend between the April, May, and June HUG meetings. We’ll draw a name after the June meeting. See you there!

Join us at the next HubSpot User Group

Topics: Meeting Recap, Inbound, Social Advertising

The Best of Inbound 2016 with HubSpot's Ari Plaut

Posted by Carrie Koos on Nov 21, 2016 9:30:00 AM

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Thanks to everyone who joined us for a special Austin HUG meet-up on the BEST of Inbound 2016 with special guest Ari Plaut, Product Marketing Manager at HubSpot!

Ari shared some of the latest HubSpot product releases from Inbound 2016 including the what, why, and how of Lead Flows. He also shared other great inbound marketing insights including lead generation tips, tricks, and tests to try.

Be sure to check out his presentation below:

 

Meet Ari, Product Marketing Manager at HubSpot

In his time at HubSpot, Ari has developed both a deep understanding of Hubspot's technical tool set and the know-how of what it takes to achieve sustained Inbound Marketing success. Ari started on HubSpot’s Support team, garnering an in-depth knowledge of the Hubspot tools while working with customers on the technical implementation elements of the Inbound Marketing process. From Support, he earned promotions to Team Lead and Enterprise Inbound Marketing Consultant. As Product Marketing Manager, Ari ensures the market success of the HubSpot platform.

When he's not helping others achieve success in inbound marketing, you may find Ari wearing a silly hat while booming out bass vocals, reminiscent of his time in Tufts Amalgamates, his collegiate a cappella group. Just ask him about it.

 

Inbound 2016 Contest Update

The Austin HubSpot User Group came in second place for the Inbound HUG contest with 53 Austin HUG members in Boston! Thanks to all who participated and helped us win our HubSpot swag bags! And a special thanks to everyone who joined us for Texas HUGs Happy Hour in Boston. It was great networking over chips, salsa, and margaritas while discussing all things Inbound. 

 

Inbound Workshops in 2017

We’ll be hosting some Inbound Marketing Workshops in early 2017. The topics will include content strategy, SEO, lead nurturing, the HubSpot platform, and more. This is great for new HubSpot users or marketing teams looking to develop their action plan for 2017.

If you’re interested in learning more, email Parker at parker@jaxzenmarketing.com

HUG Annual Survey 2016

Be on the look out for a survey we’ll be sending out in December. This is a great way for us to get feedback on HUG, share ideas with the group, and continue to make improvements to help you get the most out of HUG.  

 

Happy Holidays from your Austin HUG leaders, Jaxzen Marketing! We will not be meeting in December. See you in 2017!

 
Looking for a new team member?   Tell us about your job opening!
 

Topics: Meeting Recap, HubSpot Products, Inbound

Take Your Landing Pages to the Next Level

Posted by Carrie Koos on Aug 29, 2016 12:00:00 PM

 

 

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An effective inbound marketing strategy requires pairing content and context for your users—and landing pages are an essential part of that strategy. As marketers, we know landing pages are important. The question is, are we taking advantage of everything we can to make them more effective?

At the August ATX HubSpot User Group, Parker Short of Jaxzen Marketing Strategies shared some of the most effective techniques on getting conversions with landing pages, thank you pages, progressive profiling, and more.

Looking primarily at the Convert and Close stages in the Inbound Methodology, we learned about the important steps to take landing pages to the next level:

  • Convert more visitors on a landing page.
  • Move leads through the funnel more quickly.
  • Hand leads off to sales with more information.
  • Celebrate! 

  Find out more about taking your landing pages to the next level in the presentation below:

Don't Forget: INBOUND 2016 Contest

Use the code HUGAustin to get $50 off your Inbound2016 registration and the ATXHUG could win!

  • If 10 members use the code: Win a copy of an Inbound influencer's book
  • If 20 members use the code: Win exclusive HUG-branded swag
  • Group with the most codes used: Entire user group gets access to reserved, up-front seating during all keynotes and INBOUND Rocks!

Already registered but didn't use the code? Email kelly@jaxzenmarketing.com 

 

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Topics: Meetings, Meeting Recap, Inbound, Marketing, Landing Pages