Join us at the next HubSpot User Group

Facebook Ads: Your Inbound Program's Secret Weapon

Posted by Carrie Koos on Apr 28, 2017 10:00:00 AM

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Ads: can they really be a part of an inbound marketing program? 

In this month's HubSpot User Group meeting, Parker Short of Jaxzen Marketing Strategies shed some light on how social advertising, particularly Facebook ads, fits into the inbound methodology and how you can use these ads to help engage customers at every stage of the buyer's journey. 

 

Learn more from Parker's presentation below:

  

Read more about using Facebook ads in your inbound marketing program:

 

Upcoming Events

  • May 18: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute
  • June 22: Building your email list with Jenna Fortunato of JustUno

Amazon Dot Contest

We’re giving away an Amazon Dot for some of our most regular attendees! You’ll be entered into the contest once for every meeting you attend between the April, May, and June HUG meetings. We’ll draw a name after the June meeting. See you there!

Austin HubSpot User Group Events

Topics: Meeting Recap, Inbound, Social Advertising

The Best of Inbound 2016 with HubSpot's Ari Plaut

Posted by Carrie Koos on Nov 21, 2016 9:30:00 AM

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Thanks to everyone who joined us for a special Austin HUG meet-up on the BEST of Inbound 2016 with special guest Ari Plaut, Product Marketing Manager at HubSpot!

Ari shared some of the latest HubSpot product releases from Inbound 2016 including the what, why, and how of Lead Flows. He also shared other great inbound marketing insights including lead generation tips, tricks, and tests to try.

Be sure to check out his presentation below:

 

Meet Ari, Product Marketing Manager at HubSpot

In his time at HubSpot, Ari has developed both a deep understanding of Hubspot's technical tool set and the know-how of what it takes to achieve sustained Inbound Marketing success. Ari started on HubSpot’s Support team, garnering an in-depth knowledge of the Hubspot tools while working with customers on the technical implementation elements of the Inbound Marketing process. From Support, he earned promotions to Team Lead and Enterprise Inbound Marketing Consultant. As Product Marketing Manager, Ari ensures the market success of the HubSpot platform.

When he's not helping others achieve success in inbound marketing, you may find Ari wearing a silly hat while booming out bass vocals, reminiscent of his time in Tufts Amalgamates, his collegiate a cappella group. Just ask him about it.

 

Inbound 2016 Contest Update

The Austin HubSpot User Group came in second place for the Inbound HUG contest with 53 Austin HUG members in Boston! Thanks to all who participated and helped us win our HubSpot swag bags! And a special thanks to everyone who joined us for Texas HUGs Happy Hour in Boston. It was great networking over chips, salsa, and margaritas while discussing all things Inbound. 

 

Inbound Workshops in 2017

We’ll be hosting some Inbound Marketing Workshops in early 2017. The topics will include content strategy, SEO, lead nurturing, the HubSpot platform, and more. This is great for new HubSpot users or marketing teams looking to develop their action plan for 2017.

If you’re interested in learning more, email Parker at parker@jaxzenmarketing.com

HUG Annual Survey 2016

Be on the look out for a survey we’ll be sending out in December. This is a great way for us to get feedback on HUG, share ideas with the group, and continue to make improvements to help you get the most out of HUG.  

 

Happy Holidays from your Austin HUG leaders, Jaxzen Marketing! We will not be meeting in December. See you in 2017!

 
Looking for a new team member?   Tell us about your job opening!
 

Topics: Meeting Recap, HubSpot Products, Inbound

Take Your Landing Pages to the Next Level

Posted by Carrie Koos on Aug 29, 2016 12:00:00 PM

 

 

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An effective inbound marketing strategy requires pairing content and context for your users—and landing pages are an essential part of that strategy. As marketers, we know landing pages are important. The question is, are we taking advantage of everything we can to make them more effective?

At the August ATX HubSpot User Group, Parker Short of Jaxzen Marketing Strategies shared some of the most effective techniques on getting conversions with landing pages, thank you pages, progressive profiling, and more.

Looking primarily at the Convert and Close stages in the Inbound Methodology, we learned about the important steps to take landing pages to the next level:

  • Convert more visitors on a landing page.
  • Move leads through the funnel more quickly.
  • Hand leads off to sales with more information.
  • Celebrate! 

  Find out more about taking your landing pages to the next level in the presentation below:

Don't Forget: INBOUND 2016 Contest

Use the code HUGAustin to get $50 off your Inbound2016 registration and the ATXHUG could win!

  • If 10 members use the code: Win a copy of an Inbound influencer's book
  • If 20 members use the code: Win exclusive HUG-branded swag
  • Group with the most codes used: Entire user group gets access to reserved, up-front seating during all keynotes and INBOUND Rocks!

Already registered but didn't use the code? Email kelly@jaxzenmarketing.com 

 

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Topics: Meetings, Meeting Recap, Inbound, Marketing, Landing Pages

Building HubSpot's Marketing Team: A Journey Through the Years, feat. Rebecca Corliss

Posted by Carrie Koos on May 25, 2016 12:23:11 PM

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Last week, the Austin HubSpot User Group hosted a special event with HubSpot's Director of Marketing Team Development, Rebecca Corliss aka Repcor. After some great networking time, the ATX HUG gathered around to hear from a true HubSpot veteran— when your first job at HubSpot is creating a music video about inbound marketing, you really can't get more legit than that. 

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Rebecca took us on a journey into HubSpot's marketing team through the years—from the founding philosophy to the evolving team structure, hiring priorities and methods, and more.

After eight years at HubSpot, Rebecca has learned a thing or two. She, along with the HubSpot marketing team, has had her fair share of ups and downs, challenges and victories. Ultimately, her tenure at HubSpot has taught her how to determine priorities for inbound marketing efforts—and she shared those findings with us.

Rebecca's unique insight as one of the original marketing team members at HubSpot showed us how the team has scaled over the years—including those early wins and those that didn't work out so well. Her presentation brought a lot of value for the mix of mid-size businesses and startups who were in attendance.

Trying to scale your team for growth? Check out Rebecca's presentation below about building a world class marketing team!

 

 
Hear from some of the Austin HubSpot User Group members about the event: 
"What was your biggest take away?"
  • Start small go big.
  • Good group with a great exchange of ideas. Excellent presentation.
  • Encouraging to be part of something bigger than our little group.
  • That not all was a success, but they learned from their failed projects to make it work and that they used past strategies often.

More about Rebecca:

Member of the HubSpot team since 2008, Rebecca Corliss has seen the company grow from fewer to 50 employees to over 1,000. Today, Rebecca leads Team Development and Culture for HubSpot's renowned marketing team. She's set her focus on growing a team of exceptional marketers and developing leadership to scale the organization.

Previously, Rebecca managed HubSpot's lead generation group, accountable for 50,000 organic leads per month for HubSpot's sales organization. Rebecca also constructed HubSpot's original Inbound Marketing University, what's known today as HubSpot Academy certification programs.

 

Want to be a part of something bigger?  
Austin HubSpot User Group Events
 
 

Topics: Meeting Recap, Inbound, Team Development

October Special Event Wrap-Up: The Best of Inbound15

Posted by Carrie Koos on Oct 26, 2015 11:07:02 AM

 Mark Kilens speak at Austin HUbspot User Group

According to GI Joe, knowing is half the battle. Last week, guest speaker Mark Kilens helped the Austin HubSpot User Group conquer that half of the battle with his presentation on the Best of Inbound 2015 and the latest launches from HubSpot. 

HubSpot Academy founder Mark Kilens walked the Austin HUG through some great new launches and updates from HubSpot and opened up the floor for discussion with HubSpot users to share their experiences and questions. This informative and stimulating conversation didn't end when the meet-up did. To keep the collaboration going, head on over to the Austin HUG LinkedIn group

 

HubSpot Ads Add-On

Contrary to much of what we think about inbound marketing, ads can actually be a good thing—if used the right way. After realizing 53% of its customers used ads this year, HubSpot got to thinking about where advertising fit into the Inbound Methodology. Turns out, ads can amplify the effect of great inbound marketing campaigns. 

Ads that satisfy intent and extend the reach of great content work with the Inbound Methodology.
Currently, HubSpot has ad options with LinkedIn and Google, and is reasearching what the next platform will be. 
Did you know with the HubSpot Ads Add-On you can:
  • Try HubSpot ads for free with a $100 LinkedIn ads credit
  • Create ad campaigns for multiple networks in HubSpot
  • Track what happens after someone clicks your ad
  • Know the exact ROI of an ad or keyword in HubSpot
  • Optimize ad campaigns for more profit (conversions= key metric)

HubSpot CRM + Sidekick for Business

What's new for the CRM and Sidekick for Business? HubSpot is working to make marketing and sales alignment better than ever. 

Did you know about these updates:

  • Contact Record Merge: Contact Record and CRM merged to provide standard expereince across sales and marketing platforms.
  • @Mentions: Mention a co-worker from any note space in the CRM.
  • Sequences: Enroll a prospect to receive a sequence of templated emails from Gmail or the HubSpot CRM.
  • Multiple Deal Pipelines: Set up separate pipelines for different divisions, teams, or products in the HubSpot CRM.
 

HubSpot Reporting Add-On

One dashboard. All your reports. The Reporting Add-On is a centralized place to create multiple dashboards with custom reports for all your reporting needs. (And it's awesome.)
Did you know with the HubSpot Reporting Add-On you can:
  • Set different permissions for each dashboard.
  • Create funnel reports to show how your contacts are moving through different lifecycle stages. (Actually looks like a funnel!)
  • Choose from multiple categories of example marketing and sales reports from revenue reports to contacts reports.
  • Create reports with eight different visualization types.
  • Create up to 20 different dashboards with 10 reports per dashboard.
  • Filter reports by view or list to create highly-segmented reports.
  • Create any type of custom report based on persona, etc.

 

HubSpot Connect

How many apps and services do you use in addition to HubSpot? What if you could integrate all those programs and data into one place within HubSpot? Welcome, HubSpot Connect: a series of new integrations that bring data into one integrated platform. From GoToWebinar and Zopim to Zendesk and Wistia, whatever apps your company needs—there's an integration for that. 

 

Share Your Hubspotting Story

Lastly, Mark encouraged HubSpot customers to share their own stories. The articles published in the HubSpot customer blog are different from case studies. These stories are written by HubSpot customers to help educate other HubSpot customers. You can check out a story from one of our own Austin HUG members, Joe Robison! 

Thanks again to everyone who came out to the event. Let's keep the conversation going on the Austin HUG LinkedIn Group

If you're interested in reviewing Mark's presentation, view the slides here: 

 

 

What's happening next for the ATX HUG? Join us for a special Holiday Happy Hour!

Austin HubSpot User Group Events

Topics: Meetings, Meeting Recap, HubSpot Products, Inbound