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Join us at the next HubSpot User Group

Keeping it in sync: how to plan your next HubSpot integration

Posted by Carrie Koos on Feb 24, 2017 11:30:00 AM



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In business, we all find ourselves looking for ways to be more productive and efficient as well as improve our collaboration with team members. This month, we had Austin HUG member, Nina Hendricks of TruJay Group present about HubSpot integrations and how they can help your team reach its goals. 


Trujay Group integrates and migrates data for businesses with the primary goal of making sure data is available when and where needed. They deliver quality integrations between all of the market leading systems and partner with Bedrock Data, Dell Boomi, Workato, and Scribe to automate ongoing data and product integration needs. 


In their presentation, Nina and her colleague Tyler McCombs share tips on when and why to consider using integrations for your business, best practices for implementing a new integration, and some interesting use cases they have seen with HubSpot integrations for inbound marketing and sales teams. 


 See their presentation below:



Save the date for these upcoming events!

March 23: “How to be a hero to your sales team” with David Weinhaus from HubSpot

April 20: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute


Join us at the next HubSpot User Group


If you're interested in sharing your expertise about inbound marketing, sales, or HubSpot that will help promote the mission of our group, please email Kelly for more information about presenting at an upcoming meeting.


Topics: Meetings, Meeting Recap, HubSpot Products, sales and marketing alignment

The Best of Inbound 2016 with HubSpot's Ari Plaut

Posted by Carrie Koos on Nov 21, 2016 9:30:00 AM

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Thanks to everyone who joined us for a special Austin HUG meet-up on the BEST of Inbound 2016 with special guest Ari Plaut, Product Marketing Manager at HubSpot!

Ari shared some of the latest HubSpot product releases from Inbound 2016 including the what, why, and how of Lead Flows. He also shared other great inbound marketing insights including lead generation tips, tricks, and tests to try.

Be sure to check out his presentation below:


Meet Ari, Product Marketing Manager at HubSpot

In his time at HubSpot, Ari has developed both a deep understanding of Hubspot's technical tool set and the know-how of what it takes to achieve sustained Inbound Marketing success. Ari started on HubSpot’s Support team, garnering an in-depth knowledge of the Hubspot tools while working with customers on the technical implementation elements of the Inbound Marketing process. From Support, he earned promotions to Team Lead and Enterprise Inbound Marketing Consultant. As Product Marketing Manager, Ari ensures the market success of the HubSpot platform.

When he's not helping others achieve success in inbound marketing, you may find Ari wearing a silly hat while booming out bass vocals, reminiscent of his time in Tufts Amalgamates, his collegiate a cappella group. Just ask him about it.


Inbound 2016 Contest Update

The Austin HubSpot User Group came in second place for the Inbound HUG contest with 53 Austin HUG members in Boston! Thanks to all who participated and helped us win our HubSpot swag bags! And a special thanks to everyone who joined us for Texas HUGs Happy Hour in Boston. It was great networking over chips, salsa, and margaritas while discussing all things Inbound. 


Inbound Workshops in 2017

We’ll be hosting some Inbound Marketing Workshops in early 2017. The topics will include content strategy, SEO, lead nurturing, the HubSpot platform, and more. This is great for new HubSpot users or marketing teams looking to develop their action plan for 2017.

If you’re interested in learning more, email Parker at parker@jaxzenmarketing.com

HUG Annual Survey 2016

Be on the look out for a survey we’ll be sending out in December. This is a great way for us to get feedback on HUG, share ideas with the group, and continue to make improvements to help you get the most out of HUG.  


Happy Holidays from your Austin HUG leaders, Jaxzen Marketing! We will not be meeting in December. See you in 2017!

Looking for a new team member?   Tell us about your job opening!

Topics: Meeting Recap, HubSpot Products, Inbound

HubSpot Integration Lightning Talks- September Recap

Posted by Carrie Koos on Oct 3, 2016 10:04:43 AM





One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. At our September meetup, we had the chance to hear from our community about different things Austin marketers use to integrate into HubSpot to make their inbound marketing amazing! 

This month, we had a lightning-talk-style meetup. Our Austin HUG members had the opportunity to share about different services they've integrated into HubSpot to make their sales and marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more! Thanks to everyone who shared about their favorite HubSpot integration! Have a favorite integration for HubSpot? Tell us about it over in the Austin HUG Linkedin Group

See more in the presentation below:


Inbound Contest Update

The Austin HubSpot User Group is currenlty in third place for the Inbound Contest. While we're thrilled so many of you have registered for Inbound16 with our Austin HUG, we need more to get FIRST PRIZE!

If you've already registered but didn't use the code HUGAustin, email Kelly and let her know. If you haven't registered yet, do it! And use the code HUGAustin. And tell your friends to go to Inbound and use the code!

Topics: Meeting Recap, HubSpot Products

Master Workflows in HubSpot (March Meetup Recap)

Posted by Carrie Koos on Apr 6, 2016 11:30:00 AM




For our March meetup, the Austin HubSpot User Group gathered to discuss a topic we could all use some help with and improve upon: workflows. Whether you're a HubSpot veteran or brand new to inbound marketing, your campaigns will benefit from utilizing workflows. 


Jaxzen Marketing Strategies presented workflow best practices and focused on three different strategies for using workflows and how to use them best.


Simply put, a workflow is an automated sequence of tasks that require a starting condition. You may use a workflow to send follow-ups emails after someone downloads an ebook or subscribes to your blog. Or maybe you use workflows based on certain dates and events. Workflows seem intimidating, but don't have to be too complicated. In fact, as we learned at the HUG meetup, the best workflows are the simplest.


Some questions we covered during the meeting include:

  • When should I use a workflow?
  • How do I move people further down the marketing funnel?
  • How do I use workflows to hand off leads to sales?
  • How can I integrate workflows into other marketing activities? 

The three main workflow strategies just about every marketer can use :

  • Lead Nurturing
  • Sales Hand-off
  • Event Management

To learn more about these workflows, check out the slide deck below. Be sure to save your seat for our next event!


Join us at the next HubSpot User Group

Topics: Meeting Recap, HubSpot Products

How to Crush Your 2016 Marketing Goals [January Event Wrap-Up]

Posted by Carrie Koos on Jan 22, 2016 11:06:21 AM


jan_2016_event_cover_photo_hug.pngWe had a full house at our first Austin HubSpot User Group event of the new year! Thank you to all who attended. 

We started 2016 out with a bang—how to crush your 2016 marketing goals with better reporting.

As marketers, we have access to A LOT of data. But what do we do with all that information? Kelly Jackson and Parker Short of Jaxzen Marketing Strategies gave an insightful presentation about getting the most out of HubSpot reporting and showed us some great ways to put our data to work. They covered reporting best practices, key reports generated within HubSpot, reporting for campaigns and lifecycle stages, and included an intro to the HubSpot Reporting Add-on.

Check out the presentation along with some resources to help you get a jumpstart on your reporting. Here's to crushing it in 2016!


Upcoming Events:




Topics: Meeting Recap, HubSpot Products