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The Best of Inbound 2016 with HubSpot's Ari Plaut

Posted by Carrie Koos on Nov 21, 2016 9:30:00 AM

Nov 2016 HUG (1).jpg

Thanks to everyone who joined us for a special Austin HUG meet-up on the BEST of Inbound 2016 with special guest Ari Plaut, Product Marketing Manager at HubSpot!

Ari shared some of the latest HubSpot product releases from Inbound 2016 including the what, why, and how of Lead Flows. He also shared other great inbound marketing insights including lead generation tips, tricks, and tests to try.

Be sure to check out his presentation below:


Meet Ari, Product Marketing Manager at HubSpot

In his time at HubSpot, Ari has developed both a deep understanding of Hubspot's technical tool set and the know-how of what it takes to achieve sustained Inbound Marketing success. Ari started on HubSpot’s Support team, garnering an in-depth knowledge of the Hubspot tools while working with customers on the technical implementation elements of the Inbound Marketing process. From Support, he earned promotions to Team Lead and Enterprise Inbound Marketing Consultant. As Product Marketing Manager, Ari ensures the market success of the HubSpot platform.

When he's not helping others achieve success in inbound marketing, you may find Ari wearing a silly hat while booming out bass vocals, reminiscent of his time in Tufts Amalgamates, his collegiate a cappella group. Just ask him about it.


Inbound 2016 Contest Update

The Austin HubSpot User Group came in second place for the Inbound HUG contest with 53 Austin HUG members in Boston! Thanks to all who participated and helped us win our HubSpot swag bags! And a special thanks to everyone who joined us for Texas HUGs Happy Hour in Boston. It was great networking over chips, salsa, and margaritas while discussing all things Inbound. 


Inbound Workshops in 2017

We’ll be hosting some Inbound Marketing Workshops in early 2017. The topics will include content strategy, SEO, lead nurturing, the HubSpot platform, and more. This is great for new HubSpot users or marketing teams looking to develop their action plan for 2017.

If you’re interested in learning more, email Parker at

HUG Annual Survey 2016

Be on the look out for a survey we’ll be sending out in December. This is a great way for us to get feedback on HUG, share ideas with the group, and continue to make improvements to help you get the most out of HUG.  


Happy Holidays from your Austin HUG leaders, Jaxzen Marketing! We will not be meeting in December. See you in 2017!

Looking for a new team member?   Tell us about your job opening!

Topics: Meeting Recap, HubSpot Products, Inbound

HubSpot Integration Lightning Talks- September Recap

Posted by Carrie Koos on Oct 3, 2016 10:04:43 AM





One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. At our September meetup, we had the chance to hear from our community about different things Austin marketers use to integrate into HubSpot to make their inbound marketing amazing! 

This month, we had a lightning-talk-style meetup. Our Austin HUG members had the opportunity to share about different services they've integrated into HubSpot to make their sales and marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more! Thanks to everyone who shared about their favorite HubSpot integration! Have a favorite integration for HubSpot? Tell us about it over in the Austin HUG Linkedin Group

See more in the presentation below:


Inbound Contest Update

The Austin HubSpot User Group is currenlty in third place for the Inbound Contest. While we're thrilled so many of you have registered for Inbound16 with our Austin HUG, we need more to get FIRST PRIZE!

If you've already registered but didn't use the code HUGAustin, email Kelly and let her know. If you haven't registered yet, do it! And use the code HUGAustin. And tell your friends to go to Inbound and use the code!

Topics: Meeting Recap, HubSpot Products

Master Workflows in HubSpot (March Meetup Recap)

Posted by Carrie Koos on Apr 6, 2016 11:30:00 AM




For our March meetup, the Austin HubSpot User Group gathered to discuss a topic we could all use some help with and improve upon: workflows. Whether you're a HubSpot veteran or brand new to inbound marketing, your campaigns will benefit from utilizing workflows. 


Jaxzen Marketing Strategies presented workflow best practices and focused on three different strategies for using workflows and how to use them best.


Simply put, a workflow is an automated sequence of tasks that require a starting condition. You may use a workflow to send follow-ups emails after someone downloads an ebook or subscribes to your blog. Or maybe you use workflows based on certain dates and events. Workflows seem intimidating, but don't have to be too complicated. In fact, as we learned at the HUG meetup, the best workflows are the simplest.


Some questions we covered during the meeting include:

  • When should I use a workflow?
  • How do I move people further down the marketing funnel?
  • How do I use workflows to hand off leads to sales?
  • How can I integrate workflows into other marketing activities? 

The three main workflow strategies just about every marketer can use :

  • Lead Nurturing
  • Sales Hand-off
  • Event Management

To learn more about these workflows, check out the slide deck below. Be sure to save your seat for our next event!


Austin HubSpot User Group Events

Topics: Meeting Recap, HubSpot Products

How to Crush Your 2016 Marketing Goals [January Event Wrap-Up]

Posted by Carrie Koos on Jan 22, 2016 11:06:21 AM


jan_2016_event_cover_photo_hug.pngWe had a full house at our first Austin HubSpot User Group event of the new year! Thank you to all who attended. 

We started 2016 out with a bang—how to crush your 2016 marketing goals with better reporting.

As marketers, we have access to A LOT of data. But what do we do with all that information? Kelly Jackson and Parker Short of Jaxzen Marketing Strategies gave an insightful presentation about getting the most out of HubSpot reporting and showed us some great ways to put our data to work. They covered reporting best practices, key reports generated within HubSpot, reporting for campaigns and lifecycle stages, and included an intro to the HubSpot Reporting Add-on.

Check out the presentation along with some resources to help you get a jumpstart on your reporting. Here's to crushing it in 2016!


Upcoming Events:




Topics: Meeting Recap, HubSpot Products

October Special Event Wrap-Up: The Best of Inbound15

Posted by Carrie Koos on Oct 26, 2015 11:07:02 AM

 Mark Kilens speak at Austin HUbspot User Group

According to GI Joe, knowing is half the battle. Last week, guest speaker Mark Kilens helped the Austin HubSpot User Group conquer that half of the battle with his presentation on the Best of Inbound 2015 and the latest launches from HubSpot. 

HubSpot Academy founder Mark Kilens walked the Austin HUG through some great new launches and updates from HubSpot and opened up the floor for discussion with HubSpot users to share their experiences and questions. This informative and stimulating conversation didn't end when the meet-up did. To keep the collaboration going, head on over to the Austin HUG LinkedIn group


HubSpot Ads Add-On

Contrary to much of what we think about inbound marketing, ads can actually be a good thing—if used the right way. After realizing 53% of its customers used ads this year, HubSpot got to thinking about where advertising fit into the Inbound Methodology. Turns out, ads can amplify the effect of great inbound marketing campaigns. 

Ads that satisfy intent and extend the reach of great content work with the Inbound Methodology.
Currently, HubSpot has ad options with LinkedIn and Google, and is reasearching what the next platform will be. 
Did you know with the HubSpot Ads Add-On you can:
  • Try HubSpot ads for free with a $100 LinkedIn ads credit
  • Create ad campaigns for multiple networks in HubSpot
  • Track what happens after someone clicks your ad
  • Know the exact ROI of an ad or keyword in HubSpot
  • Optimize ad campaigns for more profit (conversions= key metric)

HubSpot CRM + Sidekick for Business

What's new for the CRM and Sidekick for Business? HubSpot is working to make marketing and sales alignment better than ever. 

Did you know about these updates:

  • Contact Record Merge: Contact Record and CRM merged to provide standard expereince across sales and marketing platforms.
  • @Mentions: Mention a co-worker from any note space in the CRM.
  • Sequences: Enroll a prospect to receive a sequence of templated emails from Gmail or the HubSpot CRM.
  • Multiple Deal Pipelines: Set up separate pipelines for different divisions, teams, or products in the HubSpot CRM.

HubSpot Reporting Add-On

One dashboard. All your reports. The Reporting Add-On is a centralized place to create multiple dashboards with custom reports for all your reporting needs. (And it's awesome.)
Did you know with the HubSpot Reporting Add-On you can:
  • Set different permissions for each dashboard.
  • Create funnel reports to show how your contacts are moving through different lifecycle stages. (Actually looks like a funnel!)
  • Choose from multiple categories of example marketing and sales reports from revenue reports to contacts reports.
  • Create reports with eight different visualization types.
  • Create up to 20 different dashboards with 10 reports per dashboard.
  • Filter reports by view or list to create highly-segmented reports.
  • Create any type of custom report based on persona, etc.


HubSpot Connect

How many apps and services do you use in addition to HubSpot? What if you could integrate all those programs and data into one place within HubSpot? Welcome, HubSpot Connect: a series of new integrations that bring data into one integrated platform. From GoToWebinar and Zopim to Zendesk and Wistia, whatever apps your company needs—there's an integration for that. 


Share Your Hubspotting Story

Lastly, Mark encouraged HubSpot customers to share their own stories. The articles published in the HubSpot customer blog are different from case studies. These stories are written by HubSpot customers to help educate other HubSpot customers. You can check out a story from one of our own Austin HUG members, Joe Robison! 

Thanks again to everyone who came out to the event. Let's keep the conversation going on the Austin HUG LinkedIn Group

If you're interested in reviewing Mark's presentation, view the slides here: 



What's happening next for the ATX HUG? Join us for a special Holiday Happy Hour!

Austin HubSpot User Group Events

Topics: Meetings, Meeting Recap, HubSpot Products, Inbound