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Join us at the next HubSpot User Group

How to Build a Reliable Email List and Increase Sales

Posted by Carrie Koos on Jun 23, 2017 10:00:00 AM

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This month, at the Austin HUG meetup, guest speaker Jenna Fortunato of Justuno shared with us how to build a reliable email list and increse sales. Most businesses today spend a lot of money on brand awareness and acquistion. But when it comes time for conversions, companies aren't always looking to spend more money. Why spend all that money and effort on acquisition if you're not working on conversions? Jenna shared some tips and best practices for conversion rate optimization, and how using tools like HubSpot's Lead Flows can increase conversion rates on your website. 


See Jenna's full presentation deck here:



Austin HUG upcoming events:

  • No meeting in July. Enjoy some sweet Austin summertime!
  • August 24: How to Create Sales and Marketing Alignment with Adam Singh of ShipStation
  • September 25-28: Inbound Conference in Boston. In keeping with tradition, we will have an all-Texas HUG happy hour in Boston. Be on the lookout for more details coming soon!


Topics: Meeting Recap, Inbound, Email Marketing

Building Emails That Get the Job Done (Feat. HubSpot Academy Professor Isaac Moche)

Posted by Carrie Koos on Apr 29, 2016 2:05:28 PM




The Austin HubSpot User Group is growing! We hit some record numbers for registration and attendance—thanks to all who made it out to the event. 

For this month's meetup, we had a special guest from HubSpot join us remotely to share about building emails that get the job done. Isaac Moche is a professor with HubSpot Academy. He's the lead instructor for HubSpot's Email Marketing Certification Course due to release in May. You can pre-register for the free course here

Following Isaac's presentation and Q&A on email best practices, the group reviewed some email examples of their own. In a workshop-style discussion, HUG members offered constructive feedback to their colleagues.

Be sure to review the slide deck below for valuable insights about creating emails that get the job done! We will see you next month for a special event with HubSpot's Rebecca Corliss.

 Building Emails that Get the Job Done- Austin HubSpot User Group from JaxzenMarketing


Austin HubSpot User Group Events


Topics: Meeting Recap, Email Marketing