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Join us at the next HubSpot User Group

5 Copywriting Secrets, Backed by Psychology, That Tripled HubSpot Sales Revenue

Posted by Carrie Koos on Nov 8, 2017 12:00:00 PM

 

 

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How do you break through the noise to capture your customers' attention? 

In this month's HUG, we learned copywriting secrets from Scott Tousley, Senior Growth Marketer at HubSpot, who helped grow HubSpot Sales Products revenue by 243%. Yes, you read that right: TWO HUNDRED FORTY-THREE PERCENT. 

Scott and his team at HubSpot leveraged psychological research to understand the behaviors of their customers. In his presentation, Scott shared his research and results with us (all within the bounds of HubSpot Legal, of course), and armed us all with copywriting frameworks to help generate more leads, nurture leads into customers, and turn customers into promoters.

5 Copywriting Secrets Backed by Pshycology:

  • The Pareto Law of Copywriting: the 80/20 rule- 80% of the output comes from 20% of the input. How can we spend less time selling while still closing more deals?
  • The Zeigarnik Effect: it's psychologically uncomfortable to not finish something we've started. (a.k.a. why we spend hours binge watching Netflix)
  • FOMO: Fear Of Missing Out. How can you leverage FOMO with your offers?
  • The Auto Prospector: less searching, more talking. How can marketing and sales work together to write effective emails?
  • ...and you'll have to check out Scott's presentation to find out number 5 (see, that's the Zeigarnick Effect in action!)

Check out Scott's presentation below:

 

Scott also shared some of his favorite copywriting resources with us:

  • Kopywriting Kourse, a blog from Neville Medhora, a copywriter from our very own violet crown, Austin, Texas. 
  • Ca$hvertising by Drew Eric Whitman- despite its ultra salesy name, this books dives into the powerful influence of proven scientific principles of advertising psychology.
  • The Boron Letters by Gary C. Halbert- While in prison, Halbert wrote letters of advice and wisdom to his son, Boron, that contain actionable insights on copywriting, sales, and life.
  • The Robert Collier Letter Book by Robert Collier- want to learn how to write a sales email that improves your company's bottom line? Read expert advice from copywriting mastermind Robert Collier. 
  • The Call to Action copywriting course from Rami Sethi, New York Times bestselling author and founder of GrowthLab.com.

You can also check out the persona template Scott and his team use to do persona interviews following the Dreams, Pains, and Barriers format mentioned in the presentation above. Next time you're interviewing your customers and developing personas, try using this template. 

 

A huge thanks to Scott for sharing his copywriting and psychology secrets with us!

 

Reminders:

  • Be on the lookout for our Austin HUG end-of-year survey coming to your inbox next month.
  • Our next Austin HUG meetup will be January 18, 2018. See you there!

 

 

Topics: Meeting Recap, Sales, Email Marketing

How to Build a Reliable Email List and Increase Sales

Posted by Carrie Koos on Jun 23, 2017 10:00:00 AM

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This month, at the Austin HUG meetup, guest speaker Jenna Fortunato of Justuno shared with us how to build a reliable email list and increse sales. Most businesses today spend a lot of money on brand awareness and acquistion. But when it comes time for conversions, companies aren't always looking to spend more money. Why spend all that money and effort on acquisition if you're not working on conversions? Jenna shared some tips and best practices for conversion rate optimization, and how using tools like HubSpot's Lead Flows can increase conversion rates on your website. 

 

See Jenna's full presentation deck here:

 

 

Austin HUG upcoming events:

  • No meeting in July. Enjoy some sweet Austin summertime!
  • August 24: How to Create Sales and Marketing Alignment with Adam Singh of ShipStation
  • September 25-28: Inbound Conference in Boston. In keeping with tradition, we will have an all-Texas HUG happy hour in Boston. Be on the lookout for more details coming soon!

 

Topics: Meeting Recap, Inbound, Email Marketing

Building Emails That Get the Job Done (Feat. HubSpot Academy Professor Isaac Moche)

Posted by Carrie Koos on Apr 29, 2016 2:05:28 PM

 

 

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The Austin HubSpot User Group is growing! We hit some record numbers for registration and attendance—thanks to all who made it out to the event. 

For this month's meetup, we had a special guest from HubSpot join us remotely to share about building emails that get the job done. Isaac Moche is a professor with HubSpot Academy. He's the lead instructor for HubSpot's Email Marketing Certification Course due to release in May. You can pre-register for the free course here

Following Isaac's presentation and Q&A on email best practices, the group reviewed some email examples of their own. In a workshop-style discussion, HUG members offered constructive feedback to their colleagues.

Be sure to review the slide deck below for valuable insights about creating emails that get the job done! We will see you next month for a special event with HubSpot's Rebecca Corliss.

 Building Emails that Get the Job Done- Austin HubSpot User Group from JaxzenMarketing

 

Austin HubSpot User Group Events

 

Topics: Meeting Recap, Email Marketing