This month, we had the extra special privilege of having HubSpot legend David Weinhaus join us for our HubSpot User Group to talk about sales enablement. If you're in marketing, you've probably heard the term, but not all of us actually know what it means. David, resident sales enablement expert, explains it this way:
David walked us through both sides of the relationship between marketing and sales and how we need each other to do our jobs well. Through some simple sales enablement solutions, we can provide valuable support to our sales teams.
Learn more in David's full presentation below:
In business, we all find ourselves looking for ways to be more productive and efficient as well as improve our collaboration with team members. This month, we had Austin HUG member, Nina Hendricks of TruJay Group present about HubSpot integrations and how they can help your team reach its goals.
Trujay Group integrates and migrates data for businesses with the primary goal of making sure data is available when and where needed. They deliver quality integrations between all of the market leading systems and partner with Bedrock Data, Dell Boomi, Workato, and Scribe to automate ongoing data and product integration needs.
In their presentation, Nina and her colleague Tyler McCombs share tips on when and why to consider using integrations for your business, best practices for implementing a new integration, and some interesting use cases they have seen with HubSpot integrations for inbound marketing and sales teams.
See their presentation below:
March 23: “How to be a hero to your sales team” with David Weinhaus from HubSpot
April 20: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute
If you're interested in sharing your expertise about inbound marketing, sales, or HubSpot that will help promote the mission of our group, please email Kelly for more information about presenting at an upcoming meeting.
In the new year, we all want to set meaningful goals and make this year the year. If you're an inbound marketer who is always producing and promoting content, it can be easy to get caught in the rut of the same old content routine. This month, at the Austin HubSpot User Group meeting, we gathered with fellow inbound marketers in Austin to make a change in our lackluster content routines and give our content strategy a boost.
Parker Short from Jaxzen Marketing Strategies shared some key best practices to help group members reach their marketing goals this year and learn how to use HubSpot to help make that happen. In the presentation below, you will learn how to:
In the meeting, Austin HUG members shared some of their company marketing goals for 2017, including increasing traffic, measuring the success of content, generating more leads, and adding more client-generated content to their content marketing calendar. We also discussed some tools and best practices about how to set up your content strategy to help you reach those goals. (Pro tip: try using the calendar tool in HubSpot to view everything you have planned for the month including blog posts, emails, and social messages.)
Review the presentation below and let us know how you're going to recharge your content strategy in 2017! If you're looking for more about content strategy, be sure to check out HubSpot Academy's Content Marketing certification.
Interested in sharing at the Austin HUG? Get in touch with Kelly at Jaxzen Marketing.
Want to join the conversation? Come see us in our LinkedIn group!
Thanks to everyone who joined us for a special Austin HUG meet-up on the BEST of Inbound 2016 with special guest Ari Plaut, Product Marketing Manager at HubSpot!
Ari shared some of the latest HubSpot product releases from Inbound 2016 including the what, why, and how of Lead Flows. He also shared other great inbound marketing insights including lead generation tips, tricks, and tests to try.
Be sure to check out his presentation below:
In his time at HubSpot, Ari has developed both a deep understanding of Hubspot's technical tool set and the know-how of what it takes to achieve sustained Inbound Marketing success. Ari started on HubSpot’s Support team, garnering an in-depth knowledge of the Hubspot tools while working with customers on the technical implementation elements of the Inbound Marketing process. From Support, he earned promotions to Team Lead and Enterprise Inbound Marketing Consultant. As Product Marketing Manager, Ari ensures the market success of the HubSpot platform.
When he's not helping others achieve success in inbound marketing, you may find Ari wearing a silly hat while booming out bass vocals, reminiscent of his time in Tufts Amalgamates, his collegiate a cappella group. Just ask him about it.
The Austin HubSpot User Group came in second place for the Inbound HUG contest with 53 Austin HUG members in Boston! Thanks to all who participated and helped us win our HubSpot swag bags! And a special thanks to everyone who joined us for Texas HUGs Happy Hour in Boston. It was great networking over chips, salsa, and margaritas while discussing all things Inbound.
We’ll be hosting some Inbound Marketing Workshops in early 2017. The topics will include content strategy, SEO, lead nurturing, the HubSpot platform, and more. This is great for new HubSpot users or marketing teams looking to develop their action plan for 2017.
If you’re interested in learning more, email Parker at firstname.lastname@example.org
Be on the look out for a survey we’ll be sending out in December. This is a great way for us to get feedback on HUG, share ideas with the group, and continue to make improvements to help you get the most out of HUG.
Happy Holidays from your Austin HUG leaders, Jaxzen Marketing! We will not be meeting in December. See you in 2017!