Join us at the next HubSpot User Group

How to Get Sales & Marketing Working for the Same Team

Posted by Carrie Koos on Jun 20, 2016 3:50:55 PM

 

 

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Marketing. Sales. Two groups that can seem so close yet so far, far away.

Marketing is a bunch of creative weirdos living up in the clouds, says Sales. Sales is just after your money, says Marketing.

Where's the love, people?! It seems the folks over at ShipStation have found it.

For our June meetup, we had the privilege of learning from fellow Austin HUG members, Adam Singh and Cody DeArmond from ShipStation, a leading shipping and fulfillment software company. Adam and Cody shared some best practices they have learned on their own company's journey to acheive sales and marketing alignment.

At ShipStation, Adam is the Online Marketing Manager and Cody is the Manager of Trials & Acquisitions. Day to day, their goals may seem different, but they've worked hard to be sure at the end of it all, they're working together to reach a common goal to help their business succeed. And HubSpot has helped them do that.

Here are the four steps they took to align their Sales and Marketing teams:

  1. Standardize Funnel Stages
  2. Service-Level Agreement Implementation
  3. Daily/Monthly Reporting Dashboards
  4. Weekly/Monthly Sales and Marketing Meetings

Review their presentation below to learn more about their sales and marketing alignment process and how you can get sales and marketing working for the same team!

Additionally, ShipStation shared some valuable resources for your business to reach sales and marketing alignment, including some templates to help you get the process started. Get your resources below. 

 

 

Additional Sales & Marketing Alignment Resources from ShipStation:

 

Topics: Meetings, Meeting Recap, sales and marketing alignment, Marketing, Sales

Building HubSpot's Marketing Team: A Journey Through the Years, feat. Rebecca Corliss

Posted by Carrie Koos on May 25, 2016 12:23:11 PM

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Last week, the Austin HubSpot User Group hosted a special event with HubSpot's Director of Marketing Team Development, Rebecca Corliss aka Repcor. After some great networking time, the ATX HUG gathered around to hear from a true HubSpot veteran— when your first job at HubSpot is creating a music video about inbound marketing, you really can't get more legit than that. 

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Rebecca took us on a journey into HubSpot's marketing team through the years—from the founding philosophy to the evolving team structure, hiring priorities and methods, and more.

After eight years at HubSpot, Rebecca has learned a thing or two. She, along with the HubSpot marketing team, has had her fair share of ups and downs, challenges and victories. Ultimately, her tenure at HubSpot has taught her how to determine priorities for inbound marketing efforts—and she shared those findings with us.

Rebecca's unique insight as one of the original marketing team members at HubSpot showed us how the team has scaled over the years—including those early wins and those that didn't work out so well. Her presentation brought a lot of value for the mix of mid-size businesses and startups who were in attendance.

Trying to scale your team for growth? Check out Rebecca's presentation below about building a world class marketing team!

 

 
Hear from some of the Austin HubSpot User Group members about the event: 
"What was your biggest take away?"
  • Start small go big.
  • Good group with a great exchange of ideas. Excellent presentation.
  • Encouraging to be part of something bigger than our little group.
  • That not all was a success, but they learned from their failed projects to make it work and that they used past strategies often.

More about Rebecca:

Member of the HubSpot team since 2008, Rebecca Corliss has seen the company grow from fewer to 50 employees to over 1,000. Today, Rebecca leads Team Development and Culture for HubSpot's renowned marketing team. She's set her focus on growing a team of exceptional marketers and developing leadership to scale the organization.

Previously, Rebecca managed HubSpot's lead generation group, accountable for 50,000 organic leads per month for HubSpot's sales organization. Rebecca also constructed HubSpot's original Inbound Marketing University, what's known today as HubSpot Academy certification programs.

 

Want to be a part of something bigger?  
Austin HubSpot User Group Events
 
 

Topics: Meeting Recap, Inbound, Team Development

Building Emails That Get the Job Done (Feat. HubSpot Academy Professor Isaac Moche)

Posted by Carrie Koos on Apr 29, 2016 2:05:28 PM

 

 

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The Austin HubSpot User Group is growing! We hit some record numbers for registration and attendance—thanks to all who made it out to the event. 

For this month's meetup, we had a special guest from HubSpot join us remotely to share about building emails that get the job done. Isaac Moche is a professor with HubSpot Academy. He's the lead instructor for HubSpot's Email Marketing Certification Course due to release in May. You can pre-register for the free course here

Following Isaac's presentation and Q&A on email best practices, the group reviewed some email examples of their own. In a workshop-style discussion, HUG members offered constructive feedback to their colleagues.

Be sure to review the slide deck below for valuable insights about creating emails that get the job done! We will see you next month for a special event with HubSpot's Rebecca Corliss.

 Building Emails that Get the Job Done- Austin HubSpot User Group from JaxzenMarketing

 

Austin HubSpot User Group Events

 

Topics: Meeting Recap, Email Marketing

Master Workflows in HubSpot (March Meetup Recap)

Posted by Carrie Koos on Apr 6, 2016 11:30:00 AM

 

 

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For our March meetup, the Austin HubSpot User Group gathered to discuss a topic we could all use some help with and improve upon: workflows. Whether you're a HubSpot veteran or brand new to inbound marketing, your campaigns will benefit from utilizing workflows. 

 

Jaxzen Marketing Strategies presented workflow best practices and focused on three different strategies for using workflows and how to use them best.

 

Simply put, a workflow is an automated sequence of tasks that require a starting condition. You may use a workflow to send follow-ups emails after someone downloads an ebook or subscribes to your blog. Or maybe you use workflows based on certain dates and events. Workflows seem intimidating, but don't have to be too complicated. In fact, as we learned at the HUG meetup, the best workflows are the simplest.

 

Some questions we covered during the meeting include:

  • When should I use a workflow?
  • How do I move people further down the marketing funnel?
  • How do I use workflows to hand off leads to sales?
  • How can I integrate workflows into other marketing activities? 

The three main workflow strategies just about every marketer can use :

  • Lead Nurturing
  • Sales Hand-off
  • Event Management

To learn more about these workflows, check out the slide deck below. Be sure to save your seat for our next event!

 

 
Austin HubSpot User Group Events

Topics: Meeting Recap, HubSpot Products

Awesome Content Tools & Hacks to Use in Your Next Inbound Marketing Campaign

Posted by Carrie Koos on Feb 26, 2016 11:00:00 AM

 

 

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Thanks to everyone who joined us for HUG Lightning Talks! We enjoyed a great meetup with fellow Austin HubSpot Users and shared some pretty sweet content hacks and tools. Special thanks to everyone who shared their tips with us! 

Want to know which tools your fellow inbound marketers are using to create and promote content? We put a list together right here:

 

Content Tools & Hacks

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Content Planning & Strategy

Trello

  • Great for content calendar and mapping
  • Put content ideas on the requested topics card. Want to write on a topic or assign a topic to a team member? Attach the proper person to the card.
  • As content progresses through each step (production, review, etc), move your content card to the corresponding column. Get a visual for where your content is in the pipeline and a connected calendar to show what will publish when. 
  • Use checklists on the cards to stay on top of your tasks.
  • Mention a team member to let them know about an action or update, set board notifications, or subscribe to a specific card to stay up-to-date on every step of the process. 

Interviews

  • Great for persona research
  • Think like a journalists—get out there to interview and learn more about your customers.
  • Find out why they purchased your product or service and gear content toward that.

 

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Content Creation

Beacon

  • Great for creating ebooks (fast)
  • Integrate with HubSpot to pull in all posts from your blog. Choose posts on your ebook topic and Beacon will put them into an ebook format.
  • Choose from a variety of colors, fonts, and formats, or customize with your own touch.
  • Download a pdf version to put behind a landing page or get a cloud-linked version for sharing. 
  • Receive a HUG member discount of $190 off the annual agency plan price with code AG3NCY

Snappa

  • Great for creating graphic images
  • Choose your dimensions and select from a variety of templates or start from scratch.
  • Use the simple tool to create images for blog posts, social messages, email headers, ads, SlideShare decks, and more. 
  • Access Snappa's wide selection of free, hi res stock photos. 

Hemingway

  • Great for editing content
  • Edit writing pieces for grammar mistakes, use of passive voice, too many adverbs, confusing sentences, and more.
  • Get an evaluation of your content's reading grade level.
  • Copy/paste your text right into the app and see what needs improvement.

Grammarly

  • Great for editing content 
  • Edit writing pieces for grammar errors and receive a brief explanation of the proposed edit
  • Click to correct mistakes in-app
  • Know if your content is authentic or if it's been plagerized (great if you use outside freelance writers)

Fiverr

  • Great for outsourcing projects or tasks
  • Search the gig database to find someone who will do the job you need (copywriting, graphic design, even sing Happy Birthday to your girlfriend)
  • Select a seller for the gig you want for just five bucks! (Gig prices vary, but many begin at $5 with options to add embellishments or expedite the process.)
  • Save time on projects! 

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Content Promotion

GNU Social

  • Great for social netowrking
  • Use this as an alternative to the big social platforms like Facebook and Twitter and engage with a more targeted audience

Medium

  • Great for content promotion
  • Push your content to a platform outside of your own blog.
  • Experience a cleaner, simpler social experience compared to others like Tumblr and Bloggr
  • Say goodbye to spammy posts filled with dozens of hashtags. Medium controls its hashtags and limits articles to three each. 

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Productivity

Nova

  • Great for prospecting/sales emails
  • Add a personal touch to your emails and increase sales.
  • Nova adds enhancements to your messaging to increase email engagement. 

Calendly

  • Great for scheduling
  • Schedule meetings without doing the back and forth, back and forth.
  • Send your colleagues and prospects your personal Calendly links (built off your availability) and they choose a time to meet.

X.ai

  • Great for scheduling
  • Sit back as a personal assistant bot schedules your meetings for you. 

Product Hunt

  • Great for discovering new things
  • Discover the right tools you need for a specific project
  • Read testimonials about products and services before you buy

Hacker News

  • Great for tech trend-spotting
  • Keep up with the latest in tech news and discover trend predictions from the nerd experts.

Have some content tricks up your sleeve? We want to hear about them! Share your tips and hacks on our Austin HUG LinkedIn group

 

Announcements & Upcoming Austin HUG Events

 

March 22: Inbound Marketing Workshop at Vuka Coworking. Leave with a fully developed-inbound marketing campaign and a process you can repeat for your company in the future. HUG memebers use discount code ATXHUG. 

March 31: Deep Dive: Workflows We’ll send out a link to a page for you to submit questions.

May 18: Save the date: special evening event. More details to come!

 

Austin HubSpot User Group Events

 

Topics: Meeting Recap, Content Offers