Marketing. Sales. Two groups that can seem so close yet so far, far away.
Marketing is a bunch of creative weirdos living up in the clouds, says Sales. Sales is just after your money, says Marketing.
Where's the love, people?! It seems the folks over at ShipStation have found it.
For our June meetup, we had the privilege of learning from fellow Austin HUG members, Adam Singh and Cody DeArmond from ShipStation, a leading shipping and fulfillment software company. Adam and Cody shared some best practices they have learned on their own company's journey to acheive sales and marketing alignment.
At ShipStation, Adam is the Online Marketing Manager and Cody is the Manager of Trials & Acquisitions. Day to day, their goals may seem different, but they've worked hard to be sure at the end of it all, they're working together to reach a common goal to help their business succeed. And HubSpot has helped them do that.
Here are the four steps they took to align their Sales and Marketing teams:
- Standardize Funnel Stages
- Service-Level Agreement Implementation
- Daily/Monthly Reporting Dashboards
- Weekly/Monthly Sales and Marketing Meetings
Review their presentation below to learn more about their sales and marketing alignment process and how you can get sales and marketing working for the same team!
Additionally, ShipStation shared some valuable resources for your business to reach sales and marketing alignment, including some templates to help you get the process started. Get your resources below.
Additional Sales & Marketing Alignment Resources from ShipStation:
- How to Calculate Your Leads Goal for Sales & Marketing Alignment Template
- Sales and Marketing Meeting Agenda Template
- How to Align Sales and Marketing to Boost Revenue by 208% [Infographic]