This month, we had the extra special privilege of having HubSpot legend David Weinhaus join us for our HubSpot User Group to talk about sales enablement. If you're in marketing, you've probably heard the term, but not all of us actually know what it means. David, resident sales enablement expert, explains it this way:
Sales enablement is marketing helping sales do their jobs better through content, training, and analytics.
David walked us through both sides of the relationship between marketing and sales and how we need each other to do our jobs well. Through some simple sales enablement solutions, we can provide valuable support to our sales teams.
Learn more in David's full presentation below:
Save the date for these upcoming HUG events!
HUG Meet-ups at the Flying Saucer:
- April 27: “Facebook ads: your inbound program’s secret weapon” with Parker Short of Jaxzen Marketing
- May 18: “How to recruit, hire, and develop top inbound talent” with Brad Voeller of Digital Creative Institute
- June 22: Building your email list with Jenna Fortunato of JustUno
Special Half-Day Workshop Event:
- April 20: Pillar Content Creation Framework Workshop with HubSpot's Justin Champion (get tickets!)