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Join us at the next HubSpot User Group

Elena Chow

Recent Posts

Chat about Chatbots with Michael Renahan

Posted by Elena Chow on Aug 13, 2018 12:00:00 PM

 

 

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With over four billion monthly active users on messaging apps, the message is clear. We don’t want to call or email anymore. People want instant answers to their questions, and businesses have to be ready 24/7. When customers don’t want to talk to salespeople or wait for answers, marketing and sales teams need to find a way to connect to people and deliver value at scale.

That’s the superpower of bots. 

In this month’s HUG, Michael Renahan from HubSpot explores the rise of messaging, and the role of chatbots to build authentic relationships with buyers.

Chatbots give the user exactly what they’re looking for, in places where people spend their time. This messaging can encourage scalable, one-on-one conversations between brands and consumers. Whether it’s checking shipment status, adjusting a reservation, or booking a flight, bots provide a solution when people need it the most.

Michael covers:

  • Why chatbots matter
  • Three ways to identify opportunities
  • Actionable ways to implement chatbots to your business

Check out Michael’s presentation to dive into the power of chatbots:

Reminders:

  • Did you enjoy the HUG meetup or have any ideas for the next one? Look out for an Austin HUG survey coming to your inbox to tell us your feedback, questions and suggestions.
  • Join our Facebook group, where we share tips and advice, post job openings and share insights with other HubSpot marketers in Austin.
  • Come out to our next meeting on October 11th, where we’ll be discussing the best of Inbound 2018! Stay updated in this space or on our HUG FB group.

Topics: Meeting Recap, Marketing, Sales, Chatbots

A Marketer's Guide to Sales Enablement with Kyle Jepson

Posted by Elena Chow on Apr 24, 2018 10:27:59 AM

 

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“If we transfuse a marketer’s expertise into a sales organization, that’s where magic happens”  Kyle Jepson

As marketers or salespeople, we’ve all come at odds with aligning both dimensions at some point. It’s often a notorious and complex relationship. To set marketing and sales teams up for success, it’s wise to take key steps and make sure a system is put in place for a consistent and seamless customer experience.

In this month’s HUG, Kyle Jepson from HubSpot taught us how to align marketing and sales together by defining a robust definition, having transparent accountability, developing sales-focused content and leveraging three kinds of strategic support. In his presentation, Kyle helped us explore beyond enablement to make marketing part of the sales’ solution.

Kyle covers:

  • 4 “Smarketing” insights
  • A Lead Qualification Matrix
  • A Content Matrix
  • Service-Level Agreement

Check out the presentation to get granular into the Marketer’s Guide to Sales Enablement:

Reminders:

  • Did you enjoy the HUG meetup or have any ideas for the next one? Look out for an Austin HUG survey coming to your inbox to tell us your feedback, questions and suggestions.
  • Join our Facebook group, where we share tips and advice, post job openings and share insights with other HubSpot marketers in Austin.
  • Come out to our next meeting on August 9th! Stay updated in this space or on our HUG FB group.

Topics: Meeting Recap, sales and marketing alignment, Sales Enablement