“If we transfuse a marketer’s expertise into a sales organization, that’s where magic happens” — Kyle Jepson
As marketers or salespeople, we’ve all come at odds with aligning both dimensions at some point. It’s often a notorious and complex relationship. To set marketing and sales teams up for success, it’s wise to take key steps and make sure a system is put in place for a consistent and seamless customer experience.
In this month’s HUG, Kyle Jepson from HubSpot taught us how to align marketing and sales together by defining a robust definition, having transparent accountability, developing sales-focused content and leveraging three kinds of strategic support. In his presentation, Kyle helped us explore beyond enablement to make marketing part of the sales’ solution.
- 4 “Smarketing” insights
- A Lead Qualification Matrix
- A Content Matrix
- Service-Level Agreement
Check out the presentation to get granular into the Marketer’s Guide to Sales Enablement:
- Did you enjoy the HUG meetup or have any ideas for the next one? Look out for an Austin HUG survey coming to your inbox to tell us your feedback, questions and suggestions.
- Join our Facebook group, where we share tips and advice, post job openings and share insights with other HubSpot marketers in Austin.
- Come out to our next meeting on August 9th! Stay updated in this space or on our HUG FB group.