Join us at the next HubSpot User Group

How to Recharge Your Content Strategy for 2017

Posted by Carrie Koos on Jan 27, 2017 11:15:00 AM

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In the new year, we all want to set meaningful goals and make this year the year. If you're an inbound marketer who is always producing and promoting content, it can be easy to get caught in the rut of the same old content routine. This month, at the Austin HubSpot User Group meeting, we gathered with fellow inbound marketers in Austin to make a change in our lackluster content routines and give our content strategy a boost.

 

Improve and refine your inbound marketing content strategy in 2017

Parker Short from Jaxzen Marketing Strategies shared some key best practices to help group members reach their marketing goals this year and learn how to use HubSpot to help make that happen. In the presentation below, you will learn how to:

  • Create useful content.
  • Help your audience find you.
  • Set targets that help your marketing and sales teams reach their goals.
  • Measure the success of your marketing efforts.

In the meeting, Austin HUG members shared some of their company marketing goals for 2017, including increasing traffic, measuring the success of content, generating more leads, and adding more client-generated content to their content marketing calendar.  We also discussed some tools and best practices about how to set up your content strategy to help you reach those goals. (Pro tip: try using the calendar tool in HubSpot to view everything you have planned for the month including blog posts, emails, and social messages.)

 

Review the presentation below and let us know how you're going to recharge your content strategy in 2017! If you're looking for more about content strategy, be sure to check out HubSpot Academy's Content Marketing certification. 

 

 

Mark your calendars for these awesome upcoming HUG meetings!

  • February 23: "How to plan for your next HubSpot integration" with Nina Hendricks from Trujay
  • March 23: "How to be a hero to your sales team" with David Weinhaus from HubSpot
  • April 20: "How to recruit, hire, and develop top inbound talent" with Brad Voeller from Digital Creative Institute 

Interested in sharing at the Austin HUG? Get in touch with Kelly at Jaxzen Marketing

 

Want to join the conversation? Come see us in our LinkedIn group!

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Topics: Meeting Recap, Content Offers, Marketing

The Best of Inbound 2016 with HubSpot's Ari Plaut

Posted by Carrie Koos on Nov 21, 2016 9:30:00 AM

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Thanks to everyone who joined us for a special Austin HUG meet-up on the BEST of Inbound 2016 with special guest Ari Plaut, Product Marketing Manager at HubSpot!

Ari shared some of the latest HubSpot product releases from Inbound 2016 including the what, why, and how of Lead Flows. He also shared other great inbound marketing insights including lead generation tips, tricks, and tests to try.

Be sure to check out his presentation below:

 

Meet Ari, Product Marketing Manager at HubSpot

In his time at HubSpot, Ari has developed both a deep understanding of Hubspot's technical tool set and the know-how of what it takes to achieve sustained Inbound Marketing success. Ari started on HubSpot’s Support team, garnering an in-depth knowledge of the Hubspot tools while working with customers on the technical implementation elements of the Inbound Marketing process. From Support, he earned promotions to Team Lead and Enterprise Inbound Marketing Consultant. As Product Marketing Manager, Ari ensures the market success of the HubSpot platform.

When he's not helping others achieve success in inbound marketing, you may find Ari wearing a silly hat while booming out bass vocals, reminiscent of his time in Tufts Amalgamates, his collegiate a cappella group. Just ask him about it.

 

Inbound 2016 Contest Update

The Austin HubSpot User Group came in second place for the Inbound HUG contest with 53 Austin HUG members in Boston! Thanks to all who participated and helped us win our HubSpot swag bags! And a special thanks to everyone who joined us for Texas HUGs Happy Hour in Boston. It was great networking over chips, salsa, and margaritas while discussing all things Inbound. 

 

Inbound Workshops in 2017

We’ll be hosting some Inbound Marketing Workshops in early 2017. The topics will include content strategy, SEO, lead nurturing, the HubSpot platform, and more. This is great for new HubSpot users or marketing teams looking to develop their action plan for 2017.

If you’re interested in learning more, email Parker at parker@jaxzenmarketing.com

HUG Annual Survey 2016

Be on the look out for a survey we’ll be sending out in December. This is a great way for us to get feedback on HUG, share ideas with the group, and continue to make improvements to help you get the most out of HUG.  

 

Happy Holidays from your Austin HUG leaders, Jaxzen Marketing! We will not be meeting in December. See you in 2017!

 
Looking for a new team member?   Tell us about your job opening!
 

Topics: Meeting Recap, HubSpot Products, Inbound

HubSpot Integration Lightning Talks- September Recap

Posted by Carrie Koos on Oct 3, 2016 10:04:43 AM

 

 

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One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. At our September meetup, we had the chance to hear from our community about different things Austin marketers use to integrate into HubSpot to make their inbound marketing amazing! 

This month, we had a lightning-talk-style meetup. Our Austin HUG members had the opportunity to share about different services they've integrated into HubSpot to make their sales and marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more! Thanks to everyone who shared about their favorite HubSpot integration! Have a favorite integration for HubSpot? Tell us about it over in the Austin HUG Linkedin Group

See more in the presentation below:

 

Inbound Contest Update

The Austin HubSpot User Group is currenlty in third place for the Inbound Contest. While we're thrilled so many of you have registered for Inbound16 with our Austin HUG, we need more to get FIRST PRIZE!

If you've already registered but didn't use the code HUGAustin, email Kelly and let her know. If you haven't registered yet, do it! And use the code HUGAustin. And tell your friends to go to Inbound and use the code!

Topics: Meeting Recap, HubSpot Products

Take Your Landing Pages to the Next Level

Posted by Carrie Koos on Aug 29, 2016 12:00:00 PM

 

 

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An effective inbound marketing strategy requires pairing content and context for your users—and landing pages are an essential part of that strategy. As marketers, we know landing pages are important. The question is, are we taking advantage of everything we can to make them more effective?

At the August ATX HubSpot User Group, Parker Short of Jaxzen Marketing Strategies shared some of the most effective techniques on getting conversions with landing pages, thank you pages, progressive profiling, and more.

Looking primarily at the Convert and Close stages in the Inbound Methodology, we learned about the important steps to take landing pages to the next level:

  • Convert more visitors on a landing page.
  • Move leads through the funnel more quickly.
  • Hand leads off to sales with more information.
  • Celebrate! 

  Find out more about taking your landing pages to the next level in the presentation below:

Don't Forget: INBOUND 2016 Contest

Use the code HUGAustin to get $50 off your Inbound2016 registration and the ATXHUG could win!

  • If 10 members use the code: Win a copy of an Inbound influencer's book
  • If 20 members use the code: Win exclusive HUG-branded swag
  • Group with the most codes used: Entire user group gets access to reserved, up-front seating during all keynotes and INBOUND Rocks!

Already registered but didn't use the code? Email kelly@jaxzenmarketing.com 

 

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Topics: Meetings, Meeting Recap, Inbound, Marketing, Landing Pages

From Subscriber to Sale: Lead Nurturing Best Practices

Posted by Carrie Koos on Jul 26, 2016 10:30:00 AM

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What a summer treat we had here in Austin when we welcomed Principal Inbound Professor, Isaac Moche, to our Austin HubSpot User Group this month! Thanks to everyone who joined us at the Flying Saucer for this special event.

 

Isaac, creator of HubSpot's Email Marketing Certification, shared lead nurturing best practices for today's inbound marketers. From tips to trends, Isaac shared important, actionable insights and examples for nurturing leads throughout the lifecycle—from subscriber to sale.

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If you missed out or want to catch up on the notes, see the slide deck below to review Isaac's presentation and some special announcements for HUG and Inbound16.

 

 

And a Special Announcement for Inbound16!

  

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Austin HUG members, join us for the Inbound16 HUG contest and get a chance to win free Inbound resources, swag, and even a chance for front row seats at all Inbound16 keynotes and Inbound Rocks! Register for Inbound16 with the code: HUGAustin and get $50 off. 

 

See you next month for our HUG luncheon!